Jordi Urbea

Jordi Urbea is Senior Vice President of Ogilvy Spain and CEO of Ogilvy Barcelona. He spearheaded the company’s digital transformation in Barcelona, established Ogilvy’s European Customer Engagement & Data hub, and launched innovative initiatives to support emerging companies. A digital advertising pioneer in Spain, Urbea founded his own agency in 1996. He’s a frequent speaker on marketing trends and digital transformation, invests in startups, coordinates a master’s program at Universitat Pompeu Fabra, and has authored several books.