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Agenda

Ad Data Days

May 27

08:30	Welcoming Coffee + Registration
09:30	Opening Speech & Market Overview
09:45	Leveraging Shopper Data for Audience Growth Moritz Hoffmann Managing Director Retail Media, Data & AdTech pilot Agency Group Welcome to pilot – the agency for people and brands that move the market. We stand for proven effectiveness in communication. By optimally combining media, creativity, research, and technology, we are the ideal partner to explore innovative paths together. With fresh and bold ideas, we create more visibility and share your passion for challenging the status quo and making meaningful change. Since our founding in 1999, we’ve followed a clear course: independently owned and operated, we have the freedom to find exactly the solution your brand needs to reach success. What makes us unique? Our drive to seize the multitude of opportunities created by the digitalization of the advertising landscape, which delivers new impulses to the markets almost daily. Our consistently interdisciplinary approach ensures that our fully integrated teams collaborate to pave the way for greater impact and innovative solutions – every single day. Whether regionally or internationally, we understand the markets and their nuances. In a unique organizational model, over 550 experts from more than 60 disciplines across six locations in Germany and one office in Switzerland combine their extensive knowledge and experience. And as a founding member of the Local Planet network, we take your brand forward on a global scale. Jan Jirsa eCommerce Strategist & Mentor
10:20	Capturing Consumer Attention in the Moment Paul Wright Head of Uber Advertising International Uber Advertising Uber advertising allows businesses to reach consumers while they are using the Uber app or riding in an Uber. Uber uses user data to personalize ads.
10:55	Coffee Break
11:25	First-Party Data & The New Era of Customer-Centric Advertising Room 1 Saptak Bose Global Adtech Lead Volvo Volvo is a Swedish multinational corporation that manufactures trucks, buses, construction equipment, and more. Volvo also offers financing and services. Nadeem Qureshi Head of Data Brand Community Network BCN Group is a trusted partner committed to helping businesses evolve and thrive. With a focus on understanding unique challenges and delivering tailored support, they empower organizations to achieve long-term success. Jan Jirsa eCommerce Strategist & Mentor Beyond Numbers & Dashboards: How AI Chatbots and Automation Are Transforming Customer Support at JET Room 2 Dr. Khaled Alzafari Senior Team Lead Product Data Analytics JusteatTakeaway Just Eat Takeaway.com began operating in 2000 in the Netherlands, when founder and CEO Jitse Groen, had the idea that food ordering should be made simple and easy during a family party. This led to the launch of the online food delivery platform, Thuisbezorgd.nl Thuisbezorgd.nl expanded rapidly in the Netherlands and internationally, rebranding to Takeaway.com in 2011. The company went public in 2016, after completing its Initial Public Offering on Euronext Amsterdam. In 2020, after achieving significant European scale through a blend of acquisitions and organic growth, Takeaway.com merged with Just Eat, a successful food delivery company established in Denmark in 2001.
12:00	The Data-Driven Brand: How Advertisers Can Maximize ROI with Smart Data Room 1 Marta Wojciechowska Luxury Brand Marketing Expert AI, Automation & The Evolution of Media Buying Room 2
12:35	Lunch
13:35	Keynote Room 1 Keynote/workshop Room 2
14:10	The Privacy Challenge: Balancing Personalization and Consumer Trust Room 1 Marta Wojciechowska Luxury Brand Marketing Expert Retail Media in the Metaverse: Exploring the Role of Data in Virtual Commerce Room 2
14:45	Coffee Break
15:15	The Measurement Challenge: Solving Attribution & Cross-Channel Data Gaps Room 1 Jan Jirsa eCommerce Strategist & Mentor The Convergence of Retail Media and Social Commerce: Driving Engagement Through Data Room 2
15:50	The Evolution of Retail Data: From Loyalty Cards to Predictive Analytics Room 1 Dolores Jovanovic Product & Technology Analytics Idealo idealo is one of the largest European e-commerce websites and one of the leading European online shopping and price comparison platforms. With over two decades of e-commerce experience in 6 countries, idealo is the most reliable performance marketing tool for your digital business. We deliver high-quality traffic to your online shop and connect you with customers who are ready to buy. Our front-end is optimised for both desktop and mobile devices, reaching users in Austria, France, Germany, Italy, Spain and the UK. With an easy integration and professional teams to support your development, idealo is one of the best and reliable performance marketing channels on the market with more than 5000 categories. Gain new, ready-to-buy visitors for your online shop. Keynote/Workshop Room 2
16:25	Cocktail Party