Agenda
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Nextv Series Mexico
October 1
-
CTV Ad Days Mexico
October 1
| 09:00 |
Registration |
| 09:30 |
The future of content distribution: innovation and new opportunities |
| 10:20 |
Growth strategies with local production: boosting OTT and FAST businesses |
| 11:05 |
Keynote Speaker |
| 11:30 |
Coffee Break & Networking |
| 12:00 |
The most successful strategies of new TV and OTT apps |
| 12:45 |
The new era of entertainment: trends and audience segmentation in the world of streaming and TV |
| 01:30 |
Lunch & Networking |
| 02:30 |
Digital transformation: social media and streaming |
| 03:15 |
Initial evaluations and key insights for the FAST business |
| 04:00 |
Coffee Break & Networking |
| 04:30 |
The new quality of TV and streaming experience |
| 05:15 |
Innovation, monetization, and new frontiers in sports streaming |
| 05:45 |
Networking Happy Hour |
| 09:00 |
Registration |
| 09:30 |
The boom of refurbished products |
| 10:20 |
The challenges of smartphones trade-in |
| 11:05 |
Keynote Speaker |
| 11:30 |
Coffee Break & Networking |
| 12:00 |
Secondary market: growth strategy in Mexico and Latin America |
| 12:45 |
Operator's sustainability approaches |
| 01:30 |
Lunch & Networking |
| 02:30 |
Towards an efficient refurbishing ecosystem |
| 03:15 |
Challenges of the repair market |
| 04:00 |
Coffee Break & Networking |
| 04:30 |
Secondary market for TV, notebooks, gaming console & audio |
| 05:15 |
How to gain consumer trust |
Registration
October 1, 09:00 - 09:30
The future of content distribution: innovation and new opportunities
October 1, 09:30 - 10:20
- Artificial intelligence and the future of personalization
- Pay TV, OTT, and FAST: strategies to maximize the value of each business model
- Integration of OTTs and new digital distributors
Growth strategies with local production: boosting OTT and FAST businesses
October 1, 10:20 - 11:05
- Local content as the key to successful programming
- How live formats are transforming the industry
- Partnerships between platforms and local producers
- Premium content
Keynote Speaker
October 1, 11:05 - 11:30
Coffee Break & Networking
October 1, 11:30 - 12:00
The most successful strategies of new TV and OTT apps
October 1, 12:00 - 12:45
- The race to adapt to tvOS and mobile devices
- New pay TV models on Android
- Performance, personalization, loyalty, and reliability
The new era of entertainment: trends and audience segmentation in the world of streaming and TV
October 1, 12:45 - 01:30
- The new consumption habits brought by Generation Z: what do new TV and
streaming audiences want? - TV, smartphones, and social networks: where is entertainment being sought?
- How new audience segmentation works and what they expect
Lunch & Networking
October 1, 01:30 - 02:30
Digital transformation: social media and streaming
October 1, 02:30 - 03:15
- What are the most effective TV strategies on social networks?
- The role of influencers and streamers in the digital world: how content creators
are transforming entertainment - How to attract and retain audiences: live broadcasts, real-time interactions, and
exclusive events as key factors to engage younger audiences
Initial evaluations and key insights for the FAST business
October 1, 03:15 - 04:00
- Monetization models on FAST platforms
- Challenges and strategies for FAST channels to grow and become profitable in a
highly competitive and diverse market - Balancing free content and effective monetization through advertising without
sacrificing user experience quality
Personalization and segmentation: leveraging data to deliver more relevant and
personalized ads
Coffee Break & Networking
October 1, 04:00 - 04:30
The new quality of TV and streaming experience
October 1, 04:30 - 05:15
- The evolution of screen quality and their adoption by users: 4k, 8k, and HDR
technologies - The role of advanced analytics and artificial intelligence in enhancing user
experience quality - Intelligent CDN and cloud infrastructures to optimize streaming performance
Innovation, monetization, and new frontiers in sports streaming
October 1, 05:15 - 05:45
- Monetization and new platforms: from FAST to SVOD, the path to the future
- Live streaming and beyond: VOD, highlights, and the power of social networks
- Future challenges: TV rights, piracy, and new ways of storytelling
Networking Happy Hour
October 1, 05:45 -
Registration
October 1, 09:00 - 09:30
The boom of refurbished products
October 1, 09:30 - 10:20
- Current landscape of the refurbished market
- Refurbishment processes and standards
- Environmental and economic benefits
The challenges of smartphones trade-in
October 1, 10:20 - 11:05
- New processes and platforms for trade-in
- Reverse logistics challenges for trade-in
- Potential and optimal economies of scale
Keynote Speaker
October 1, 11:05 - 11:30
Coffee Break & Networking
October 1, 11:30 - 12:00
Secondary market: growth strategy in Mexico and Latin America
October 1, 12:00 - 12:45
- Market shift & consumer perception
- Does sustainability come with a cost?
- Logistical challenges
Operator's sustainability approaches
October 1, 12:45 - 01:30
- New strategies implemented
- Road to zero carbon footprint
- Challenges within the industries
Lunch & Networking
October 1, 01:30 - 02:30
Towards an efficient refurbishing ecosystem
October 1, 02:30 - 03:15
- New technical solutions for refurbishing
- Devices’ quality assurance
- Retailers’ sustainability approaches
Challenges of the repair market
October 1, 03:15 - 04:00
- Recycle, repair & resell strategies
- Market size and share
- Limitations of this service model
Coffee Break & Networking
October 1, 04:00 - 04:30
Secondary market for TV, notebooks, gaming console & audio
October 1, 04:30 - 05:15
- Market dynamics and consumers trends
- Quality assurance and refurbishment practices
- Challenges and future opportunities
How to gain consumer trust
October 1, 05:15 -
- Guaranteed and Secure Used Products
- The value of the circular economy in Latin America
- New marketing and communication strategies