With a solid background in E-Commerce, Trade Marketing, and Market Intelligence, has managed projects and operations across distribution channels for various categories and brands. Successfully implemented business plans with partners (JBP) and led Retail Media campaigns focused on conversion metrics and sell out. Expertise in consumer insights and purchasing behavior studies to optimize strategies.

Graduated in Business Administration, Paulo Sérgio has worked in Retail for over 12 years. At GPA he worked in the Commercial and Purchasing areas; He is currently Retail Media, Data and Monetization Manager. An expert on the topic, Paulo is responsible for the Company’s Retail Media strategy, which allows brands to insert their advertisements within physical points of sale, on websites or applications, using a qualified database for hyper-personalized campaigns.

Head of Sales and Agencies at Magalu Ads, leading the executives team that brings advertising solutions to the market within Magalu ecosystem. With over 20 years of experience in the advertising industry, he has worked at major companies in the sector, including Meta, Amazon/Twitch and Globo, and has also served on the board of IAB Brazil.

With over 16 years of experience in relationship building, partnerships, and business development across the technology, media, e-commerce, loyalty, and mobile sectors, I’ve navigated diverse landscapes, from the dynamic environment of small startups to major market leaders, both nationally and internationally.

Experience in managing Commercial, Operations, and Media Performance teams
Specialization in business development across various sectors (Retail, Media, Loyalty, Projects, and Platforms)
Building departments from scratch
Exponential team growth

With 15 years of experience spearheading initiatives in growth, profitability and operational efficiency across Latin and North America, she holds a Bachelor’s degree from FGV and an MBA from Yale University. Her diverse background includes roles as a business director, strategy consultant, and entrepreneur, with positions at industry leaders such as Procter & Gamble, PwC, and Uber. Andrea is also a strong advocate for ESG and social businesses, actively promoting impact-driven projects throughout her professional journey.

Graduated in Public Relations from Cásper Líbero and with a postgraduate degree in Communication and Marketing Management from the University of São Paulo (USP), Thalita Martorelli has been working in the Communication and Marketing field for nearly two decades.

Her professional journey includes experience at companies such as Gol, Unidas, and Cielo, where she is currently responsible for the Marketing and Communication Directorate, leading the areas of Branding, Digital Channels, Institutional Communication, Creation, Media & Marketing Intelligence, and CRM.

Fabiana Manfredi has over 24 years of experience in the advertising industry. In September 2024, she took on the role of CEO at Impulso, the media solutions company of the RD Saúde group, with the mission of solidifying the company’s position as the leading retail media player in the national wellness, beauty, and healthcare sectors.

A key part of the expansion strategy includes the Digital Out-of-Home (DOOH) solution, which is expected to reach 7,900 digital screens across 1,700 Raia and Drogasil pharmacies.

Before this challenge, Fabiana led business units at companies such as Mercado Ads, part of Mercado Livre, and X (formerly Twitter). She also worked in media roles at award-winning global agencies such as Omnicom, WPP, and Dentsu.

Fabiana was a finalist for the Caboré Award in 2022, currently serves as a board member of the IAB and MMA, and is a former board member of CENP.