Agenda - conferences dataxis

08:30	Welcoming Coffee + Registration
09:30	Market Overview
09:45	FAST Forward: Unlocking the Potential of Free Ad-Supported Streaming in Europe’s Diverse Markets
10:25	Keynote Session
10:45	Coffee Break & Networking
11:15	Going Local, Thinking Global: How European Broadcasters Are Competing with US Streaming Giants Room 1 The Impact of Telco Partnerships on Pay TV & Streaming Growth Room 2
11:55	In or Out: Should Operators Outsource Pay TV and Streaming Activities? Room 1 Redefining the Set-Top Box: The Role of Hardware in a Streaming-First World Room 2
12:35	Lunch
13:35	From Playlists to Picture: How Music Streaming Platforms Are Expanding Into Video and TV Room 1 Turning Archives Into Gold: AI-Powered Monetization and Content Creation Room 2
14:15	Greener Streams: Innovating for a Sustainable Video & TV Streaming Market Room 1 From Hardware to Hits: TV Makers' Shift to Content Distribution Room 2
14:55	From Small Screens to Living Rooms: Why TikTok, YouTube, X, and Facebook Are Expanding to TV Room 1 Survival in the Streaming Age: How Broadcasters Can Differentiate Through Content Room 2
15:35	Cocktail Party

09:30	Streaming on the Go: Opportunities in Connected Car Video Entertainment
10:10	Keynote Session
10:30	Coffee Break
11:00	Unlocking Content: Strategies for Advanced Discoverability in User Experience Design Room 1 Streaming Fatigue: Are Consumers Overwhelmed by Too Many Platforms? Room 2
11:40	Strategic Consolidation: Europe's Production Industry in the Age of Global Competition Room 1 Adapting Platform Programming to Align with Shifting Consumer Demands Room 2
12:20	Lunch
13:20	Revolutionizing Broadcasting: The Role of Cloud Technology in Shaping Television's Future Room 1 The Future of Content Discovery: AI, Voice Search, and Next-Gen UX Room 2
14:00	Privacy and Data Security in the TV & Video Industry: Navigating the Challenges of the Digital Age Room 1 How 5G Will Reshape TV & Video Distribution Strategies Room 2
14:40	Breaking Barriers: How AI is Revolutionizing Global Video Content Distribution Room 1 Public Broadcasters vs. Private Networks: Competing for Relevance in the Digital Age Room 2
15:20	Networking Coffee

08:30	Registration
09:30	Welcoming Speech
09:45	Engage, Inspire, Transform: The Future of DOOH, when creativity meets interactivity
10:20	Retail Media panorama in Europe
10:55	Coffee Break & Networking
11:25	Programmatic DOOH and Real-Time Bidding: Unlocking Potential, Tackling Challenges
12:00	The Surge in Non-Endemic Advertising
12:35	Lunch
13:35	The Future of Engagement: Powered by AI
14:10	Redefining customer experience through retail media: Bridging insights and engagement
14:45	Coffee Break & Networking
15:15	Bridging OOH with Retail Media: Driving Value for Retailers, Brands, and Agencies
15:50	The route to programmatic strategies for retail media
16:15	Cocktail Party