Speakers

Bjarne Andre Myklebust is a Norwegian media professional and Head of Distribution at Norwegian Broadcasting Corporation NRK.

He has developed and implemented Internet strategies for the Norwegian Broadcasting Corp. through roles as Development Manager, CTO, Managing Editor and Chief Editor and Head of new media for nrk.no and yr.no.

In 2008 he received award as “Best innovative editor” of Oslo Editors’ Association. The jury pointed in particular on the success of the weather service yr.no contributed to NRK growth. yr.no is a joint service by the Norwegian Meteorological Institute and has over 3,000,000 unique visitors a week.

In March 2014 Myklebust was recognized and named as the most influential person in the “new television industry» Nordic region by VODProfessional.com for his longstanding commitment on using the internet as a platform for modern distribution of television content. Myklebust topped the list again in 2015.

Joseph Greenlees leads the programmatic team at Digitas, bringing over ten years of media industry experience to his role. He focuses on developing and implementing cutting-edge programmatic strategies. During his career, Joseph has developed a strong interest in brand safety and transparent advertising practices in emerging channels, priorities he continues to emphasize in his work at Digitas. His dedication to these areas ensures a commitment to maintaining brand integrity while achieving campaign objectives.

Annika is a Product Owner at SVT Play, one of Sweden’s most popular streaming services. Her focus is to create a great viewing experience for all users, regardless of their situation. In 2020, her team launched the first application of enhanced speech in a streaming service, Tydligare tal.

Annika has a BA in Communication studies and has previously worked as a User Experience Specialist, Digital Analyst, Educator and Translator.

Specialties: Analytics, Lean UX, subtitles, voice & language technology, slow tv, interactivity, eCommerce, positive psychology and agile leadership.

Rodrigo is the lead of Uber Advertising in Spain, responsible for the growth of Uber’s new advertising solutions.

With over 20 years of expertise in advertising and marketing, he has an extensive commercial background. Most recently he dedicated more than 14 years of his career to Spotify Advertising in Spain, including the role of Country Sales Director. In his diverse roles, including leadership positions, Rodrigo has built and led teams and built commercial partnerships across advertising divisions in Spain.

Chem is leading the “Home Services” Innovation Domain for Orange Innovation (TV and content, connectivity, smart home, home devices…). In his role he is defining strategy as well as driving and implementing the innovation roadmap for the domain and working with Orange countries to launch and run new products and services. Prior to that Chem was the Executive Vice President of Marketing & Sales for Viaccess Orca, driving the company’s expansion for 6 years. More generally Chem has a strong experience in the world of digital services, working for companies such as OpenTV, NDS (now Synamedia) or Qualcomm. Aside from his corporate sales and business experience, Assayag is an entrepreneur who founded, managed, and sold his own company, and has also driven a number of business startups. Chem graduated in management from EM Lyon, and holds a postgraduate degree in media management from ESCP Europe.

Christian Grece joined the European Audiovisual Observatory’s Market Information Department in 2013 and is a senior analyst specialising in the European VOD market.

He produces economic reports and analyses on the European streaming market for the European Commission’s DG Connect and manages the LUMIERE VOD database.

Prior to joining the Observatory, Christian spent three years working as an economist in broadcasting, competition and spectrum management at Orange in Paris while being a PhD candidate in Economics at ParisTech.

He holds a BA in Economics from the University of Strasbourg, an MBA from Grenoble Ecole de Management, an MBA from the University of Southern Illinois, and a Master degree in Industrial Economics from Paris-Dauphine University.

coming soon

Pradeep Thekkedath is the Director of TV Platforms at Proximus, currently overseeing the development and strategic direction of Digital TV and streaming services. He brings with him nearly 20 years of experience in leading roles across major Telcos.

Since the launch of Digital TV at Proximus, Pradeep has played a key role in several major milestones: the rollout of OTT services in 2012, the integration of Netflix into Proximus decoders in 2014, the introduction of Addressable TV in 2017, and the launch of Belgium’s first Android TV operator device in 2020.

Today, he leads Proximus’ streaming platform strategy, navigating the complexities of a fragmented media and content landscape. His focus is on delivering seamless, user-centric experiences across Android TV and OTT devices, while aligning technology, content, and business objectives in a rapidly evolving ecosystem.

Krzysztof Bartkowski is the CEO at Insys Video Technologies, one of the fastest-developing video integration companies in Europe, offering comprehensive implementation of OTT projects from strategy through development, deployment to maintenance, and support. Krzysztof specializes in the design and operation of IT systems, for over a dozen years focused mainly on technologies related to the distribution and encoding of video materials. Involvement in large IT projects in various fields gave him experience and a multidirectional view of project management and the development vision of Insys Video Technologies.

David has spent the last 20 years bringing his extensive expertise to the forefront of Technology and Entertainment. He works closely with telecom and mobile operators to define their services and bring them alive with exciting new content. His insights are particularly shaped by Netgem’s innovative work in delivering FAST (Free Ad-supported Streaming TV) channels and effectively combining traditional TV with incremental revenue opportunities for operators to benefit from by adding FAST and or adding engaging features like Cloud Gaming on any device.

Albert-Jan has more than 15 years of experience in media & technology. After evangelising the internet at EuroNet Internet in the nineties, he held several strategic business development roles in media companies, like De Telegraaf, Digitenne, Canal Digitaal & Liberty Global, where he launched red button Apps and advertising. In 2009, he started MM1X, an Adtech services company, which was sold in 2012. A year later he started developing the business for several start-ups in the OTT technology industry, like Ooyala, THEOplayer and Bitmovin. Early 2020, he re-joined Liberty Global to develop the market for addressable TV advertising. Albert-Jan holds a Master of Science in economics from the University of Groningen (RUG).

Stephanie Bakkum is a brand strategist and marketing leader dedicated to building authentic and impactful brands. As Global Brand Strategy Lead at Ogilvy Barcelona, she leverages her expertise to shape brands on a global scale. After a decade shaping brands in New York City agencies, her expertise spans every strategic touchpoint – from brand and engagement to CRM, social, analytics, product and service design, and sustainability. Her diverse experience enables her to connect the dots across teams and consumer experiences, to ultimately develop and deliver integrated brand experiences.

A senior industry executive with over 20 years experience in content monetization, commercial and editorial strategies, she has collaborated with leading media companies, online and cloud-based service providers.

Starting her journey at NatGeo/Fox, she served as Regional Director, overseeing P&L for Fox channels in CEE. She then progressed her career with roles at NBC Universal, A+E Networks, Scripps/Discovery and Endemol Shine Group before joining BBC Studios, where she currently operates in EMEA markets. She spearheaded the digital monetization strategy for production studios’ catalogues, driving a transition from single to multi-screen exploitation for pay TV providers. She was also honoured as one of the Top 50 VOD Professionals in the UK.

As the Director of Digital and On-Demand for EMEA at BBC Studios, Kasia is responsible for developing, executing, and bolstering strategic plans aimed at expanding digital revenue streams, innovating new digital products, and optimizing audience engagement on various digital platforms across EMEA.

Fabiana Cumia is the Communications & ESG Director at Rakuten TV. In her role, she manages across Europe the sustainability and PR activities of Rakuten TV, one of the leading streaming platforms of the industry.

For 20 years, Fabiana has worked in the tech and entertainment sectors for renowned companies such as NBC Universal Global Networks, Publicis and Mindshare.

Throughout her career, she has been working across Europe and APAC leading international communications and sustainability campaigns.

Fabiana is an expert on DEI (Diversity, Equity, Inclusion) and she seats in the board of Directors of Women in Film, Television and Media, the association for gender equality in audiovisual industry. She is passionate about social and climate justice and in her life she has contributed to several campaigns in the defense of human and civil rights across Europe.

Since 2005, Michael has been CEO of ORS Group, the technical services arm of Austria’s public broadcaster ORF. Under his leadership, ORS has transformed from a national broadcaster into an international media technology company, delivering integrated terrestrial, satellite, and streaming services.

In 2023, ORS Group merged with Insys Video Technologies, a leading provider of cloud-native OTT solutions. This relationship deepened in 2025 when the two companies announced a new joint brand identity: Big Blue Marble. Big Blue Marble is focused on making media delivery simple, secure, and seamless. With a foundation in customer-centricity, innovation and trust, the company positions itself as a flexible and reliable partner in today’s fast-evolving media landscape.

As a steering group member of the 5G-Media Action Group (5G-MAG), Michael also champions 5G Broadcast as a core enabler of the all-IP future – transforming traditional broadcast networks into scalable, spectrum-efficient platforms for live streaming over the air.

Philipp is a successful television and media entrepreneur with 20 years of experience in the media and entertainment sector. Working extensively in the Pay TV marketplace, he has worked with the key platforms in Europe. He launched a number of broadcast channels and video-on-demand services. Further he successfully participate in two IPO´s.

I’m a digital media executive with over 20 years of experience in content strategy, digital innovation, and media transformation. Currently, I lead the digital division at France TV Distribution, where I manage Boketto, France Télévisions’ Multi-Channel Network (MCN). This includes overseeing more than 150 social media channels across platforms such as YouTube, Facebook and SnapChat.

My career began at BFMTV in 2005 and has taken me through key roles in major French Media companies such as Canal+, Fedcom Media, and notably beIN Sports France, where I spent nine years as Head of Digital. There, I helped shape the brand’s digital identity and significantly grew its online presence and engagement.

I specialize in digital content development, social media strategy, and new monetization models like AVOD and FAST TV. Recently, I’ve been focused on reviving iconic formats like La Maison France 5 across digital platforms—blending legacy content with new media dynamics.
I’m an ESCP Business School graduate, passionate about driving digital transformation in media through strategic thinking, creativity, and a hands-on leadership style.

Francesco Barbarani, Director of Digital & Experience at Rai Pubblicità, boasts consolidated experience
in the digital world. During his professional career he has held various roles of responsibility within
major companies such as Virgilio, MySpace Italia, Sky Pubblicità, Yahoo! Search Marketing and Fox
International Channels Italy. He has also been a member of the IAB Italia Board of Directors for 5
years.

Coming Soon

A media industry manager for over 20 years with experience in partner management, production and M&A.

Thomas currently manages content and streaming partnerships at Swisscom’s blue Entertainment for all of blue TV’s wireline and OTT platforms. Swisscom is the leading IPTV provider in Switzerland and the top ISP partner for all major streaming companies.
His journey started in film production in Los Angeles. After moving into TV and working on 4 Olympic Games with Swiss Television, Thomas took over as Managing Director at the video agency WTV Switzerland. He led the successful integration of WTV into Swisscom Broadcast and joined Swisscom TV in 2017.

A Swiss native, Thomas holds Business and Film degrees from HSG University (St. Gallen) and USC (Los Angeles) with the distinction of being one of Switzerland’s few fighter jet-approved producers.

James Cornish is SVP of International Sales & Partnerships for Vevo. With over 20 years of experience in selling digital media, he is responsible for managing and growing Vevo’s sales partnerships across its international territories. Prior to Vevo, James worked for Virgin Media and Fox Interactive Media.

Luisa is the Chief Commercial Officer at Bango, where she leads global commercial strategy and execution. A recognized expert in SaaS, payments, third-party channel relationships, and telco partnerships, Luisa brings over fifteen years of experience in the digital services and mobile payments ecosystem. She drives growth by helping partners—including telcos, ISPs, content providers, and resellers—scale their digital offerings through innovative monetization and bundling models. She holds a degree in Marketing from Fundação Getulio Vargas and an Executive MBA from Insper Instituto de Ensino e Pesquisa in São Paulo.

Malte Probst studied business at the University of St. Gallen (HSG) in Switzerland, majoring in Media- and Communications Management. After starting his career at datango in Berlin as Communications Director, he became Head of Marketing of the University of St. Gallen, later moving on to work as a consultant for Capgemini.

In 2006, Malte joined PREMIERE (which became SKY in 2009) where he held several senior positions. In 2021 Malte joined BLUE ENTERTAINMENT, the entertainment subsidiary of SWISSCOM, as Chief Product Officer Fiction, overseeing the TV Entertainment Portfolio, Transactional Business, Original Productions and Content Partnerships. In 2024 he co-founded SWISS STUDIOS AG, a Swiss-based production hub for movies, series and documentaries which he runs as CEO. «Game over – The fall of Credit Suisse» was the first Swiss Studios project to hit the screens in early 2025.

Malte holds a doctorate degree in Marketing from the University of St. Gallen (HSG).

Nermina is an experienced TV content expert, in the content business since 2011 and currently handling content acquisition and strategy across the CEE region as a Group Content Strategy & A1 Xplore TV Lead at Telekom Austria AG.

She is responsible for aligning the content and entertainment strategy for all CEE, including strategic global partnerships. She has extensive experience in full range of TV service technologies and both linear and xVOD content, but her favourite just might be OTT!

Johan is a TV professional with over 20 years of experience in the public service media business. As Head of TV for the Finnish national public service media company Yle, Johan is responsible for Yle’s TV channels, with a strategic focus to support the growth of the digital services of Yle. Accessibility services, such as translations, programme texting and audio description, are also part of Johan’s responsibilities.

Johan has been deeply involved in international co-productions as part of the Nordic collaboration model Nordvision. At the moment, Johan is Vice Chair of the EBU’s TV Committee.

TMT senior executive driving innovation and growth within the digital media landscape. As Head of Partnerships & BizDev at Rakuten TV, Jorge is responsible for European expansion through strategic alliances and forward-thinking product development. Formerly at Vodafone, played a pivotal role in the development and consolidation of Vodafone TV. Possesses a unique understanding of the telecommunications and media convergence bringing unparalleled insight into the evolving OTT/streaming ecosystem.

Alexander von Woikowsky is Managing Director of Goldvertise and has more than 20 years of experience in the successful capitalization of media companies.

He began his career at IP Deutschland as Sales Manager before moving to InteractiveMedia (now Ströer) in London to manage the international sales business. He then worked for many year at ProSiebenSat.1 in the role of Director Key Account Management Distribution. In 2018, he co-founded Joyn, the platform of Maxdome and 7TV, having previously been Managing Director at Maxdome.

In 2019, he took over the position of Managing Director at Burda Studios Pictures, where he drove the video strategy and contributed his in-depth knowledge of the digital sector. In addition, he supported various companies in the areas of digitization, moving image and strategy. He has worked as a consultant for Goldbach Germany i.e.

Cathy Flaviano has been head of the SRGSSR streaming platform ‘Play Suisse’ since April 2024. Prior to that, she was Head of the ‘Culture and Society’ department and a member of the Executive Board at RSI for five years and, slightly earlier, Chief of Staff of the Culture department at SRF.

Further stations in her journalistic career led her from private radio and television to the SRG radiostations, where she worked as a presenter, producer, editorial manager and project manager for trimedial content.

Cathy Flaviano was born in Basel in 1967, where she took her first professional steps in the media while still at school. She has a degree in psychology and business communication.

Matej Loncaric, Chief Digital Officer at CME Adria, joined the company in 2023 and he is responsible for Digital Operations in Slovenian Pro Plus and Croatian RTL. Under his leadership, the new unique streaming platform of RTL in Croatia – Voyo – was successfully launched. He has previously worked on developing digital strategies and business plans for various media brands at Styria. Loncaric is the brain behind the largest Croatian video platform for Generation Z – Joomboosa, and he has also spearheaded the development of other brands such as Joonglaa in Slovenia and Roosvaaj in Serbia. Prior to his role at CME Adria, he served as the director of miss7 and the video department at 24sata. His career began at Nova TV, where he held positions as the editor-in-chief of dnevnik.hr and a producer for new media. Loncaric is a graduate of FER in Zagreb and holds a Master’s degree in Communication and Space Technology Engineering.

Inga Alika is currently leading the digital transformation strategy for Latvian Public Media (LSM), the newly unified national broadcaster formed through the merger of Latvian Television and Latvian Radio. In this role, she is spearheading the development of an audience-first, platform-centric public media ecosystem built for the digital age.

She is also the Founder and CEO of Alika Media and Tech, a strategic foresight and digital transformation agency. With over 20 years of executive leadership in the Technology, Media, and Telecom sectors, Inga advises broadcasters, streamers, and telecom operators across Europe on digital strategy, platform development, and future scenario planning.

Previously, as VP of TV and Entertainment at TET Group (a Telia Company), Inga built the pay TV business from the ground up, achieving over 50% market share in Latvia. She led the launch of the company’s proprietary streaming service, established a local content studio, and forged strategic partnerships with global platforms—transforming a traditional telco into a modern media player.

Inga is a member of the International Academy of Television Arts & Sciences (Emmy Awards) and an active speaker on digital transformation and customer centric media innovation.

With around 25 years at Mediaset Group, Alberto has been part of the transformation of Spain’s media ecosystem. His career spans linear TV, digital platforms, CTV, DOOH, influencer marketing, media technology, and new monetization models.

He has held key leadership roles, including Director of Addressable TV at Publiespaña, Chief Digital Officer, CEO of Netsonic or Marketing Director at Publimedia.

Today, he advises media companies on strategic planning and commercial growth, helping them navigate an increasingly complex landscape.