Speakers 2024

Vjeko Srednoselec serves as the Growth Officer for dentsu Southeast Europe and the Chief Operating Officer for dentsu Croatia. In these roles, he is deeply engaged in the media and digital marketing landscape across Croatia, the Adriatic markets, Romania, and Bulgaria.

Beyond his duties at dentsu, Srednoselec actively participates in the Interactive Advertising Bureau Croatia, where he is responsible for analyzing and measuring online media advertising investments in the Croatian market.

He brings extensive industry experience, having previously led digital operations at international agencies. Pioneer of integrated video advertising in Croatian market, with more than a decade of experience within cross-screen media approach.

Alexa Constantinescu, an acknowledged leader in the advertising technology sector and recipient of the Ad Tech Rising Star award in 2023 by ExchangeWire, is a seasoned expert in the fields of programmatic advertising, influencer marketing, and the emerging area of Connected TV (CTV) advertising. Alexa is pivotal in spearheading media product developments that not only align with but also amplify client outcomes, showcasing a keen acumen for both innovation and trading. Alexa is also a board member of IAB Romania.

Casper van Wandelen is a seasoned professional with previous experience in commercial, marketing and customer strategy roles. Currently serving as the Retail Media Lead for the Benelux at Unilever, he is at the helm of leading relationships with all key retailers in the region and guiding a dedicated retail media team within their media agency. His strategic insights and leadership skills have been instrumental in driving successful collaborations and campaigns that enhance Unilever’s retail media presence and effectiveness.

Peter made his studies at University of Central Oklahoma in the USA, Budapest Business School in Hungary and Sorbonne in France. After working in sales and team leadership in a variety of industries in multinational environment, he joined 21th Century Fox, where he was responsible for leading the distribution division of the company on the Hungarian market. He continued his career at Discovery, where upon covering the distribution role for the 12 channels and digital products, he was also responsible for creating and implementing a new commercial policy in Hungary. He was previously the Digital Media Director at TV2’s management team, where, in addition to creating a new AVOD (TV2 Play), B2B (TV2 Play Premium) and B2C (TV2 Play Zero) platform he was in charge for the online content and business strategy of the company.

Anna Michałowska joined Rakuten TV in 2021, as a Content & Marketing Country Manager for PL&CEE region, which evolved into a pan-regional role as Head of Content & Marketing Country Managers. In her current role, she is responsible for monetization of local Rakuten TV markets across all business lines – AVOD/FAST/TVOD – ensuring local content relevancy, execution of relevant marketing and content-related partnerships, as well as advertising growth. Before joining Rakuten TV, she worked for Wirtualna Polska, a prominent player in the Polish media industry, as a Head of Business for OTT platform & Zalando (Berlin) – where she gained valuable experience in e-commerce.

Sven has been working at Unilever for 3 years in various financial, market, and media analytics roles. Sven currently leads the media and retail media measurement activities in North Europe for Unilever, with a focus on MMM and Retail Media data and and optimisation.

E-commerce expert with experience in work both on client and agency side. He has led complex projects in a lean start-up formula, being responsible for all of the business – operations, product, sales and marketing. Recent years spent in agencies, especially in performance marketing, shopper journey optimization and product development projects. Currently at GroupM as an E-commerce Director, responsible for Clients’ e-commerce strategy, digital campaigns focused on sales platforms (marketplaces and retailers), tools and product development. 

IAB E-commerce & Retail Media Working Group lead. Published in industry magazines and presented on top media and e-commerce events in Poland, such as Forum IAB, Shopper Day, IAA Power Hour. 

Worked with a number of clients from a variety of categories – Nestlé, Unilever, Perrigo, SpinMaster, Continental, P&G, L’Oréal, Orbico.

As Managing Director, Moritz Hoffmann oversees all retail media activities at the pilot Agency Group across all locations. He supports advertisers in integrating retail media measures into their media planning and advises retailers on developing their own data and media inventories. Pilot’s clients include Procter & Gamble, PepsiCo and OBI.

Previously, Moritz worked for the delivery service Gorillas as General Manager Germany and was also responsible for all e-commerce and advertising activities as Senior Director Global Retail Media. His career also includes management roles at platforms and digital marketplaces such as Domino’s Pizza Enterprises Ltd. and Deliveroo.

As Chairman of the Retail Media Ecosystem focus group at the German Federal Association of the Digital Economy (BVDW – IAB Germany), Moritz is dedicated to achieving industry-wide standardization and comparability of retail media with other media types, and to creating transparency regarding infrastructural development opportunities for retailers.

More than 10 years of relevant experience in e-commerce, omnichannel and eRetail. Globally experienced e-business leader and project manager with a proven and efficient track record in eCommerce management, online strategy, omnichannel execution and content transformation. Commercial experience in driving sales P&L, setting up Marketplace and Pure Players 1P & 3P Business.

Heike Lari has worked in the fashion and beauty industry for almost 17 years, with a decade of her career dedicated to Zalando. As the Director Partner Consultancy & Sales at ZMS, Heike oversees our partner-facing teams and their campaign management. Her extensive background in buying is the foundation of her outstanding knowledge and expertise when it comes to understanding customers’ demands and brand partners’ needs. With her being directly at the curve of creative content and campaign data, Heike offers the best insight into both worlds.

After starting his career on the brand side at Unilever, Tanguy joins Publicis Group to launch and develop Publicis Commerce in France. In 2019, Tanguy co-creates and leads the working group dedicated to Retail Media within the Alliance Digitale (merger of the Mobile Marketing Association and IAB France). Tanguy joins the retail media technology CitrusAd in 2022 to help French retailers achieve their Retail Media goals. Part of the acceleration of new retail partners, the Unlimitail project was founded by Carrefour Group and Publicis Group in June 2023 and gives a new horizon on retail media to more than 25 retail partners of this first-of-a-kind retailers’ alliance. Tanguy Le Falher is currently the Head of Retail Partnerships at Unlimitail and the Chairman of Retail Media Commission at Alliance Digitale France.

Natalia is an experienced professional in digital commerce and performance marketing, with a strong track record in pioneering digital channels and crafting consumer-centric retail media strategies. With over 8 years in the industry, she has successfully driven growth across diverse product categories and strongly advocates for making every media touchpoint shoppable. Currently, Natalia is dedicated to developing world-class retail media strategies at Haleon, integrating seamless shopping experiences and optimizing media investments to deliver outstanding business results.

Nikodem Rudziński is a Digital Marketing Specialist at MTA Digital, with 7 years of experience in the digital marketing industry and 2 years specializing in programmatic advertising. Nikodem focuses on crafting advertising strategies for international clients across the European and US markets, including Display, Video, Connected TV, and Audio.

At MTA Digital, Rudziński is responsible for developing comprehensive advertising strategies for global brands, leveraging leading CTV platforms and YouTube. Additionally, he shares his expertise as a lecturer, teaching social media marketing to aspiring marketers. Currently, he is dedicating his time to writing one of the first books on Programmatic advertising in Poland.

Outside of his professional endeavors, Rudziński is an avid aviation and space exploration enthusiast. Rudziński holds both a BA and MA in Management from Nicolaus Copernicus University.

Kenechi Belusevic is Vice President Business Development and Distribution responsible for WBD’s business in SEE, Baltics, CIS, Mediterranean and Israel and Lead on Commercial Sports development across the combined region.  

Kenechi is a Senior Media, Entertainment and Sports executive with vast experience working with Sports federations, Sports media Agencies, FTA Broadcasters, Pay TV operators and Digital platforms on strategic development, content licensing, acquisitions, Distribution and sales. 

She is a Nigerian native and has a diverse career background in the areas of Legal, Education and Media. She holds an MBA, MA and LLB from Cardiff University, Vrije University Brussels and University of Nigeria (UNN) respectively. 

Kenechi is a sports enthusiast and enjoys Basketball and Football. 

Marcin Bruś has over 20 years of experience in brand building, marketing, sales, and technology. He combines the experience of a major advertiser (brand management/shopper marketing at Procter & Gamble Poland, CEEMEA), understands the realities and possibilities of online and social media marketing (Head of Facebook CEE), and the dynamics of smaller, fast-growing companies forced to undergo rapid digital transformation (investment funds, consulting for technology, pharmaceutical, and e-commerce clients). Marcin is currently responsible for supporting brands and merchants in the dynamic development of sales on Allegro. He is responsible for the development of advertising products and advertising sales as the Group Advertising Director at Allegro. In his private life, he is an ultramarathon runner and skyrunner.

15 years of expertise in shopper insights, customer loyalty, shopper activations at store and category management. Roles on multiple sides of the process of analysing “the why behind the buy”: in a customer consultancy company – dunnhumby, the one responsible for insight into action based on Tesco Clubcard, in the global market research agency – GfK, and on the supplier side: Maspex – the biggest player in grocery sector in Poland (20+ food categories including soft drinks, pasta, spirits).

Tome is an experienced executive in TV Content, Media and Broadcasting, working for A1 Group in last 10 years. In his early professional days, he has been working as a buyer in FMCG industry, for one of the largest international retail chains.

As of 2014, he joined the local marketing team in A1 Macedonia in B2C Product Marketing, then through Group B2C product and proposition, to A1 Group international activities in the field of B2B Business. Currently, leading A1 Group activities for TV Content, Media and Broadcasting activities.

His educational background is in financial management, with focus on large M&A. 

Recently in A1, he is actively working on setting up the TV Content and Media strategy in both B2B and B2C.

Jason, a luminary in Global Commerce at GroupM, possesses a dynamic 15-year journey, spanning b2b sales, E-Commerce, and Retail Media. As the former European E-Commerce lead for Hasbro, he seamlessly transitioned his expertise to pivotal senior Commerce roles at Publicis Groupe and now WPP’s GroupM. Jason’s fervour lies in crafting successful growth strategies that seamlessly integrate people, data, and AdTech. His client engagements have included Colgate-Palmolive, Amazon, Samsung, P&G, HP, Disney, and Vodafone. Elected Chair of IAB Europe’s Retail Media Committee in January 2024, Jason champions this multi-stakeholder group’s industry-defining work in standardisation across this nascent category of digital advertising.

Hubert is the Head of Strategy at T-Mobile Poland, where he leads the company’s strategic initiatives. Prior to joining T-Mobile, Hubert spent eight years at Altman Solon, a strategy consulting firm, where he gained expertise in the Telecom, Media, and Technology (TMT) industries. Hubert’s experience includes significant stints in CEE, Western Europe and the US, providing him with a broad and diverse perspective on the global Telco, TV & OTT landscape.

Cathy Flaviano has been head of the SRGSSR streaming platform ‘Play Suisse’ since April 2024. Prior to that, she was Head of the ‘Culture and Society’ department and a member of the Executive Board at RSI for five years and, slightly earlier, Chief of Staff of the Culture department at SRF.

Further stations in her journalistic career led her from private radio and television to the SRG radiostations, where she worked as a presenter, producer, editorial manager and project manager for trimedial content.

Cathy Flaviano was born in Basel in 1967, where she took her first professional steps in the media while still at school. She has a degree in psychology and business communication.

Matej Loncaric, Chief Digital Officer at CME Adria, joined the company in 2023 and he is responsible for Digital Operations in Slovenian Pro Plus and Croatian RTL. Under his leadership, the new unique streaming platform of RTL in Croatia – Voyo – was successfully launched. He has previously worked on developing digital strategies and business plans for various media brands at Styria. Loncaric is the brain behind the largest Croatian video platform for Generation Z – Joomboosa, and he has also spearheaded the development of other brands such as Joonglaa in Slovenia and Roosvaaj in Serbia. Prior to his role at CME Adria, he served as the director of miss7 and the video department at 24sata. His career began at Nova TV, where he held positions as the editor-in-chief of dnevnik.hr and a producer for new media. Loncaric is a graduate of FER in Zagreb and holds a Master’s degree in Communication and Space Technology Engineering.

Yuliya Daineko serves as a Head of Product Portfolio Evolution for A1 Telekom Austria Group (7 markets in CEE region) and responsible for strategic directions to drive product experience and customer value growth. Before joining this position, Yuliya was a Marketing Director of A1 Belarus ( one of markets in Group foot print) for 6 years and managed development of Mobile and Fixed business, as well as TV. She holds MBA from Stockholm School of Economics.

Karina Rompa, a member of the International Academy of Television Arts & Sciences (International Emmy Awards), brings over 15 years of dynamic experience in the realms of TV, video, and telecommunications to her role. Currently spearheading Business Development and Partnerships at Rakuten TV, Karina’s illustrious career path includes pivotal roles at renowned entities such as VIDAA (Hisense Group), PLAY (Iliad Group), Netia, and Vectra. Karina is a proud alumna of Executive MBA program at Kozminski University.

Artur Pacuła joined MEGOGO in 2022 as CEO MEGOGO Poland. MEGOGO is an international mediaservice founded in Kyiv in 2011. It is a leader among OTT platforms in Ukraine. It operates in Eastern Europe, Central Asia and the South Caucasus. Also, a part of the catalog is available worldwide. Artur is responsible for operation MEGOGO in Poland. Service was launched in February 2023, which primarily includes Pay-TV packages with a wide range of news, sports, entertainment, kids and educational channels with the interactive feature, as well as a library of movies and series. Artur is experienced in the theatrical, TV and digital industries across CEE, being for many years Disney employee. He used to be CMO and Head of Interactive in the region.

Steve is the Head of Commerce for OMG EMEA – leading connected commerce strategy, retail media activation, D2C acceleration, and transformation consulting. Prior to joining Omnicom, Steve held global commerce roles across retail tech startups, FMCG brands, and insights consultancies.

Dany Satine is a seasoned digital strategy and product leader with over 14 years of experience driving innovation and growth in the e-commerce and retail sectors. Currently, as the Group Head of Retail Media & Digital Programs at Kingfisher plc, Dany oversees strategic digital initiatives across multiple brands, including B&Q, Screwfix, Castorama, and Brico Depot.

In this role, Dany has been instrumental in leading the company’s Retail Media strategy, which has significantly enhanced customer engagement and contributed to substantial revenue growth. By leveraging data-driven insights and fostering cross-functional collaboration, Dany has successfully expanded Kingfisher’s digital footprint, delivering impactful solutions, such as Marketplaces in the group’s e-commerce platforms in the UK, France, Spain and Portugal.

Stafaniya Radzivonik, is a programmatic, operations and yield management leader with more than seven years of adtech experience and a proven track record of executing effective strategies to deliver ad revenue results across the EMEA and US markets.

Radzivonik has expertise in the programmatic and ad tech ecosystem, deep knowledge of global data privacy regulation frameworks such as CCPA, LGPD, GDPR, and TCF v.2, as well as wide cross-functional experience across both supply and demand.

Till started in the IPTV/TV business in 2006 when he was the lead of the TV-launch project of Deutsche Telekom, being responsible to implement the IPTV-product of Deutsche Telekom in Germany. After successfully launching the IPTV product Entertain (now Magenta TV) he was nominated to become P&L-responsible for the entire TV customer base of Deutsche Telekom, before he founded his own TV consultancy company where he worked for TV companies like e.g. Sky, Sport1, ARD and UPC.
Prior to joining NPAW, Till worked in different Startups in SaaS and Media businesses as CMO and COO, helping these companies to improve their business model and to scale, by providing strategic direction and implementing successful processes and Marketing concepts.
Till joined NPAW in April 2020, and worked as a CMO for more than 3 years before he was announced responsible for the Business Unit Video Analytics in 2023.
He holds a Master in Economics from University of Freiburg, Germany and studied Marketing at UMASS in Boston, USA.

12 years+ business, multi-functional experience in Marketing, Digital, eCommerce and IT roles. Experienced in managing mass scale business with broad geographical scope and multi-million $ budget within the FMCG sector & one of the biggest worldwide Marketplaces. Recognized as change agent, driving digital transformation for the P&G Baby Care category across Europe behind conceptualization and execution of data driven targeted digital communication model based on Programmatic and Content Management Platform. 6+ years’ experience in direct people management, leading recruitment for marketing function and digital capabilities development, successfully managed individuals in road to promotions and department changes. Constantly rated as top talent in each role. Generated breakthrough and robust results on each scope of impact, turning around Baby Care business in Poland, transforming Pampers’s business and communication model from a mass media to a personalized at scale leveraging data, technology, CRM, digital and eCommerce. A digital and innovation evangelist, strongly contributing for a digital and product innovation capability transformation.

Coming Soon.

For over a year and a half, I have been in charge of building the retail media team at Publicis media as Retail Media Director.

My team’s expertise: being able to implement, manage and report on all Eretail media platforms on the market for our clients. Both in self-service and managed service.

In charge of the relationship with our technological partners and their sellers agencies, my objective is to monitor the performance of our campaigns, test new eretail solutions and monitor retail media partnerships to serve our clients’ challenges. AdTech retail, measurement and retail media lover, I have been in the retail media sector since the beginning as Business director at Storetail then Industry lead at Criteo.

Tatjana is Team Lead for Sales and Business Development for the Douglas Retail Media business operating under the name DOUGLAS Marketing Solutions. In this role,  she oversees the sales managers across nine Retail Media markets, which include DACH, the Netherlands, Belgium, France, Italy, Spain and Poland. Tatjana brings 14 years work experience in performance marketing, digital out of home and retail media. During her career she build up sales teams in startups, scale-ups and corporate environments. By gaining work experience in Australia, Japan and the US she developed her passion for people and her curiosity to explore new advertising opportunities. Tatjana is a licensed systemic coach and change manager.

Joanna Szymańska, the Development, Product, and Operations Director at Clear Channel Polska, has over 18 years of experience in the media industry. She specializes in market positioning of the company’s offerings, brand strategy development, and effective implementation—including introducing Programmatic Digital Out-of-Home (pDOOH) in Poland. Responsible for inventory development, network maintenance, and executing advertising campaigns, she carries out her duties in line with Philip Kotler’s maxim: “The best advertising is done by satisfied customers.

Ran is a Telecom, TV & Media leader with 25 years of experience in key managerial positions in tier-one telecom providers.

Ran founded one of the first OTT solutions in 2014 with his team and then was responsible for selecting the next-gen cloud solution in Israel. Since 2020, Ran and his team in PPF have built a Cloud service that will allow everyone to launch a TV in no time and to get an E2E solution. Currently, the service is running in 5 countries.

Giles is responsible for the marketing team focused on the Digital Vending Machine® from Bango. Everything needed for Super Bundling at speed and scale. Specialist in marketing strategy and execution across all aspects of the marketing mix, Giles has 20 years’ experience as a marketer and business leader. Working for many years in various marketing roles including at Unilever. Giles also ran an AI startup, built a wearable tech business from the ground up, and helped a consumer electronics company become one of the fastest growing privately held tech companies in the UK for 3 years running. He’s also a dad, which sharpens his focus somewhat.

Victoria Davies is a senior media executive and strategic advisor to clients in media, sports, entertainment and tech. As Managing Partner at Davies, Stoychev & Partners, Victoria advises clients on digital transformation, international expansion, M&A evaluation and integration, revenue and product growth strategy, and hybrid monetisation models. She is an expert in scaling up market- driven businesses into regional powerhouses.

Until 2021, Victoria served as SVP and General Manager of 32 markets for Warner Bros. Discovery.

She led the business transformation in Central & Eastern Europe, Turkey, Greece, Israel, and Central Asia for well-loved brands such as Eurosport, Discovery and TLC and developed a world-class team across 9 locations. She transformed her remit from a pay-tv business into a diversified media ecosystem for entertainment and sports in the pay-tv, free-to-air and streaming environments.

Victoria has an impressive track record of delivering transformative growth for media businesses in Europe, Africa and Asia. Highlights include leading post M&A integrations for Eurosport and Scripps to create significant new value through a combined portfolio and organization, developing the growth playbook for B2B partnerships of streaming services, and spearheading the launch of the TLC brand in several European markets to become #1 in category.

Victoria holds an MBA and BA in German & Serbian/Croatian and is fluent in Bulgarian. When partnering with her clients on new value creation, she leverages her multi-cultural mindset and cross-functional expertise in growth strategy, content and product strategy, operational excellence, organizational alignment, and digital transformation to deliver winning strategies.

Seasoned Senior Manager with over 25 years of experience in driving business development across B2B and B2C channels. Has gained leadership experience in various roles, including C-level and Director positions, and possesses comprehensive expertise in all facets of commercial organizations. For the past 12 years, has specialized in e-commerce, with a strong emphasis on omnichannel development as well as marketplace and cross-border operations.

Media professional with broad experience of managing teams in the leading publisher companies. Expert in platform strategies, content and programming. Digital junkie. Graduate of Institute of Sociology, Warsaw University.

Malgorzata Stepnicka is a seasoned marketing professional with a robust background in media management and brand communication strategy execution across multiple industries. Recently, she has served as Marketing Director at Audika ACS, where she led multiple initiatives to help more people hear better. In addition, she offers comprehensive marketing services as the owner of Marketing Trends, driving brand launches and strategic marketing initiatives for companies.

With 15 years of experience in the media market, Malgorzata has held pivotal roles at Starcom, Mindshare, Wavemaker, Havas Media, and Onet. At Starcom, she led digital efforts for Grupa Żywiec, optimizing digital KPIs and media strategies, and also executed e- commerce-related partnerships for VISA. During her time at Mindshare, she spearheaded media planning for top-tier clients such as T-Mobile and Unilever, earning two Effie Awards for innovative charity activations for Fundacja Hospicjum Onkologiczne w Warszawie. At Wavemaker, she directed media strategies for major brands such as Nestle and Colgate-Palmolive, while at Havas Media, she enhanced the market presence of Hyundai and HBO through precise media execution and leveraging brand impact.

Malgorzata holds a Master’s degree in E-Business, along with certifications, highlighting her expertise in communication strategy and using data-driven insights to maximize brand impact.

I am passionate about Retail Media and serve as a member of the IAB Europe Retail Media Committee. With 15 years of experience in digital marketing, I have gained comprehensive expertise across the entire digital ecosystem, including publisher, media agency, and client-side roles. My proven expertise includes developing and executing digital media strategies across various categories such as automotive, entertainment, finance, fashion, FMCG (beverages, alcohol, pet food), healthcare, luxury, and retail.

I advocate for evidence-based marketing and I am committed to a growth-oriented approach with a dedication to continuous learning because, for me, marketing 2.0 unfolds at the junction of marketing, data, and technology. For me, strategy is a promise and execution is the delivery; thus, I strive to make things happen.

Robert Jozic leads Schwarz Media, the international retail media business of the Schwarz Group (Lidl & Kaufland), which he joined in 2016. Prior to and in his current role, he leads the digital strategy as well as eco-system and digital business model sections of Schwarz Digital. Robert is a permanent member in the supervisory board of the German Research Center for Artificial Intelligence (DFKI). He started his career at an international strategy consultancy in 2001 and founded his own enterprise in 2005 for analytics and insights in the FMCG and retail industry. He participated in several start-ups and was managing partner at KPS. He studied Computer Science and Business Administration. 

Laura Gonzalez is the Director of Market Intelligence & Monetization at Whale TV+, the FAST/AVOD streaming service of the independent TV operating system Whale TV. Whale TV+ enables viewers to stream thousands of hours of free TV, both live and on demand.

In her current role, Gonzalez oversees Whale TV+ advertising and data insights strategy. She has a business development and data analytics background, and more than nine years of experience in the field of Connected TV.

She holds a master’s degree in International and European Law from Kiel University.

Marta Wojciechowska is a seasoned expert in luxury brand marketing, with over 15 years of experience in the beauty and cosmetics industry. At Douglas, she is currently responsible for business development, as well as the strategy and coordination of marketing activities for brands both online and in physical stores. She designs effective business solutions across all product categories, recommending the most efficient communication channels.

She began her professional career as a journalist and researcher, collaborating with various publishing houses and the TVN Warner Bros. Discovery network for several years. Marta leverages her journalism experience and expertise by regularly publishing content on luxury brand marketing, the beauty industry, and the latest trends.

Mike Echternach acts as Senior Commercial Product Manager TV in Deutsche Telekom Group’s global headquarters in Bonn. He is responsible for business value prioritization & planning of product enhancements for DT’s global TV product portfolio currently serving ~9 million subscribers across DT’s European footprint. Prior to that he was holding multiple other positions in the group, including the team lead role in DT’s Technology & Innovation entertainment partnering team. In this role he dealt with relevant brands such as Apple, YouTube, Twitch & ESL FaceIt Group. Before joining Deutsche Telekom Group in 2017, he worked as Account Manager for Event Operations in an international event management agency managing accounts like Samsung & KIA in their sponsorship activations for events like UEFA EURO, Olympics, MWC & IFA. Mike has extensive knowledge in the areas of project management, business development & partnering, operations & corporate strategy building. Echternach holds a B.A. degree in Sports Management from Hochschule Koblenz and a M.Sc. degree of International Management from Steinbeis University Berlin.

Director of Home Segment at Play (Iliad Group) responsible for creation and execution of fiber connectivity and content services strategy. Prior to current assignment gathered his experience in telco (Orange, Netia) and pay TV (Canal+, UPC Poland) industry, for past 20+ years co-creating the landscape of Polish convergent market to the moment you can see it right now. Artur graduated from Strategic Management at University of Łódź.

Maciej Gozdowski is responsible for the development of Warner Bros. Discovery’s streaming services portfolio in Poland, which includes: Max – a global streaming platform offering major box office hits, unforgettable classics, and numerous award-winning HBO Originals and popular Max Original series; Player – the largest Polish legal VOD service, providing access to a vast library of TV programs across all thematic categories, films, series, as well as entertainment shows, news programs, sports broadcasts, and children’s cartoons; and TVN24 GO – the only Polish service dedicated exclusively to live and on-demand news content with additional premium materials. Maciej has played a key role in launching the Max streaming platform in the EMEA region. Before joining Warner Bros. Discovery in Poland, Maciej amassed nearly 15 years of experience at various companies in the television industry, such as Polsat and Canal+. He was responsible for revenue and direct sales performance, playing a crucial role in shaping the strategic direction of these organizations. Maciej Gozdowski is a graduate of the Faculty of Law and Administration at the University of Warsaw and Kozminski University.

Antonio Ivankovic is a seasoned telecommunications executive with over 20 years of international experience spanning marketing, sales, corporate strategy, digital transformation, and customer experience. He has worked extensively in both entrepreneurial ventures and corporate settings, with a strong focus on commercial strategies, from product development, customer-facing operations to strategy execution.

Currently, Antonio serves as Chief Commercial Officer at GO, Malta’s leading telecommunications provider. As the first quad-play operator in the market, GO offers a comprehensive range of services, including fixed-line telephony, mobile services, broadband internet, and digital television.

Antonio holds a degree in Business Economics from the University of Zagreb and an Executive MBA from London Business School, leveraging his academic and business acumen to drive growth and innovation.

Ibtissam Mourna is the Digital Manager at Procter & Gamble, with more than 10 years of experience in media, working with some of the world’s leading international agencies. Over the course of her career, she has developed expertise in digital marketing strategies, media planning, and brand communications, driving impactful campaigns and digital transformations.

Ibtissam is also a seasoned conference speaker and facilitator, having contributed to multiple industry events across Africa and Europe. Her ability to share insights into the rapidly evolving digital landscape has made her a sought-after voice in these regions. In addition, she has been a university professor for the last four years, where she teaches digital marketing modules, blending real-world experience with academic knowledge to inspire and educate future professionals.

Her extensive expertise and dynamic speaking style bring unique perspectives on the intersection of media, technology, and marketing.

With nearly 20 years’ experience in digital advertising and publishing, Stefan Beckmann brings comprehensive knowledge and regional expertise to his role as Senior Regional Director, Northern Europe at FreeWheel. Based in Hamburg, Stefan’s role is to maintain and strengthen FreeWheel’s position as market leader in the premium video industry.

Prior to joining FreeWheel, Stefan was Managing Director, DACH at SpotX, where he was responsible for driving growth across the region. He also served as Country Manager DACH at Infectious Media.

With 12 years of experience in e-commerce, Julie started her e-commerce journey at Publicis by focusing on content/e-merchandising, where she mastered the art of optimizing product displays and enhancing the online shopping experience for Global FMCG, Pharma & toys brands. Currently, as Global Ecommerce Director at Havas Market, Julie oversees the strategic development of Havas proprietary eCommerce tech-stack, unlocking Retail Media as a core pillar. In her role, she leads Havas Market growth in EMEA.

Alexander von Woikowsky is Managing Director of Gold-bach Germany and has more than 20 years of experience in the successful capitalization of media companies. He began his career at IP Deutschland as Sales Manager before moving to InteractiveMedia (now Ströer) in London to manage the international sales business. He then worked for many years at ProSiebenSat.1 in the role of Director Key Account Management Distribution. In 2018, he co-founded Joyn, the platform of Maxdome and 7TV, having previously been Managing Director at Maxdome. In 2019, he took over the position of Managing Director at Burda Studios Pictures, where he drove the video strategy and contributed his in-depth knowledge of the digital sector. In addition, he supported various companies in the areas of digitization, moving image and strategy. He has worked as a consultant for Goldbach Germany since 2022 and took over the position of Managing Director alongside Frank Möbius at the beginning of 2024.

Katarzyna Drogowska is a social sciences Ph.D. and an expert in the digital media industry, specializing in OTT platforms and video streaming. Currently, she leads Warner Bros. Discovery Poland’s AVOD service, Player, while also serving as the editorial director of the platform. With over 15 years of experience managing streaming products, business models, content, and editorial teams, she combines these skills with expertise in data monetization and implementing machine learning solutions.

She graduated from the University of Warsaw, where she defended her doctoral thesis in the field of new media economics. She is also SWPS University’s head of postgraduate studies focusing on human-technology interactions.

David has spent the last 20 years’ working for and with blue chip multinational companies and mid sized organisations to develop their Connected Home, IPTV and OTT strategies. His expertise has been instrumental in supporting the future of television and entertainment services, from pioneering product transitions to curating value-added offerings that pave the way for the TV experience of tomorrow.

Now a vital part of the Netgem team, David’s focus is on revolutionising television into a truly immersive entertainment hub. Netgem’s vision encompasses an end-to-end solution that includes UI development, aggregation of FAST channels at speed, and the groundbreaking integration of cloud gaming into the TV realm. With the fusion of these elements, the world of television is set to evolve like never before. This innovative approach has a direct impact on telecom operators, offering them a fresh avenue to fuel 5G and fiber growth. By bundling cloud gaming into their services, operators can entice customers with alluring new bundles, providing a compelling reason to embrace the future of entertainment.

Marek Kacprzak has been involved in media almost his entire professional life. He has worked for the largest Polish editorial offices, such as television, radio, press and internet. He was a reporter, publisher, presenter, but also the creator of many programs as well as a manager responsible for the development of media products. Currently he is in charge of the strategy of Polish Public Television.

Richard is part of the founding team at ThinkAnalytics and brings over 20 years of experience in predictive analytics, machine learning, and artificial intelligence. He collaborates with major players in the TV and media industry, providing advice and guidance on using recommendations, search and content discovery to personalize the viewing experience, delivering tangible uplift to customers. This extends to cutting-edge generative AI, voice-activated discovery, 1 st party advertising data and AI-driven FAST and channel scheduling. Richard’s international role at ThinkAnalytics spans technical sales, business development as well as working with our customers to ensure they get the most from personalisation.

Inga Alika is a seasoned media and technology executive with over 20 years of experience in the Technology, Media, and Telecom sectors. As the founder and CEO of Alika Media and Tech, she provides executive consultancy to telcos, broadcasters, streaming services, and content media houses, specializing in content strategy and leveraging data-driven approaches to drive audience engagement and revenue growth.
In her previous role as VP of TV and Entertainment at TET Group, Inga secured a 50% pay-TV market share in Latvia, led the launch of an innovative in-house OTT streaming platform, established Tet Studio for original content production, and secured strategic partnerships with global studios, broadcasters, and platforms.

Inga’s expertise spans content and tech development, transforming legacy businesses into new revenue streams, with a proven track record of reshaping businesses for long-term success. She is also a member of the International Academy of Television Arts & Sciences (Emmys).

A seasoned strategist combining deep communication and consulting expertise with robust analytical and research capabilities. Specializing in data-driven marketing solutions and digital transformation. Track record of developing award-winning campaigns recognized by Effie, Mixx Awards, KTR, and Innovation. At Zenith, leads the integration of research and analytics with communication strategies, oversees content, events, and influencer initiatives, and develops measurable consulting solutions. Publicis Groupe’s lead expert in data-driven & performance marketing and new product development. Advisor for startups through SAR’s acceleration program and scout for nextTECHnow, Publicis Group’s accelerator.

Alexander is a product leader with over 15 years of experience in product development, including almost a decade in advertising, affiliate marketing, and monetization. Throughout his career, he has led the development of advertising solutions for companies across both Southeast Asia and Europe, navigating various data and privacy challenges. In his current role at Wolt, he is leading the creation of Wolt’s retail media products for brands, as well as marketing instruments for merchants.

Rafał Muciński is an experienced expert in programmatic and ad-tech, currently serving as the Programmatic & Platforms Strategy Director at Publicis Media. With nearly 15 years of experience in the digital industry, including 10 years at Publicis Media, he is a key figure in driving advertising innovation. Rafał leads a team of programmatic experts and heads the Platforms Strategy team, developing and implementing advanced advertising strategies. His extensive experience and specialized knowledge make him a respected authority in the industry, shaping the future of digital advertising.

In the media agency industry for 14 years, specializing in media strategy, digital planning, and buying. Has worked with major brands such as Microsoft, Opel, and ING to enhance their video communications across various media touchpoints. Developed award-winning campaigns recognized by Effie, MIXX, Innovation Awards. Led programmatic buying capabilities within the agency and pioneered attention measurement. Passionate about brand marketing, new technologies, and ad tech solutions. Currently Strategy and Innovation Leader at Altavia Kamikaze + K2 Group.

Matthias Hofmann leads the Scala Retail Media proposition in the DACH region, responsible for equipping retailers and premise owners with the technology, information and support they need to plan, install, operate, monetize and optimize their in-store retail media. With over 15 years experience with retail technology and marketing, Hofmann is a keen advocate for a seamless customer experience and using shopper insights to determine strategy.

Huub is a retail media leader with extensive experience in Zalando and ZMS, working across various fashion industries and leading strategic initiatives for numerous global brands. ”Fueling partner growth with Zalando’s retail media power – where visibility meets opportunity”

Steve Russell joined Irdeto in 2023, and has been launching, growing and managing innovative products and services within the media industry for 20 years.

Steve is a seasoned product leader having acted as Chief Product Officer at Red Bee Media and built successful product teams in a range of global roles at BT Media and Broadcast, Tata Communications and Belgian start-up, Yucom. Steve brings a passion for fusing technology, business and media transformation in services that deliver growth for Irdeto and our customers. He lives on a houseboat in his new home of Amsterdam.

Coming Soon.

With over 20 years in retail, analytics, and customer engagement, Ben is an experienced leader skilled in delivering sustainable value from retailers’ data and media assets. He excels in providing actionable retail consultancy to improve performance and generate incremental revenue through data and media monetisation. Ben has a proven track record of winning and growing retail and CPG clients, fostering strong relationships with C-level stakeholders across multiple retailers.

With a background in WPP agencies and consultancy, Richard has spent 15 years at dunnhumby, helping partners design and implement effective loyalty, CRM, personalisation, and media propositions across multiple sectors. His experience and leadership have been key in developing innovative solutions and improving customer engagement strategies for dunnhumby’s clients worldwide.

Julian Savitch-Lee is an AdTech expert with 17 years of experience in digital advertising, specializing in product development, programmatic strategy, and commercial growth. After earning a BA in Event Management from Leeds Metropolitan University, he held sales and account management roles at Gumtree, Multimap, Rubicon Project, and BidSwitch, driving substantial revenue growth and expanding partnerships. Most recently, as Commercial Director for VIDAA Smart TV OS, Julian led global ad sales for Hisense TVs, following product leadership roles at Samsung Ads and Synamedia. Currently, Julian leads DigiCake, a GTM and strategy consultancy advising a wide range of clients. A neuro-diverse dyslexic thinker, he has also mentored students at the UK’s National College for Digital Skills.

Sacha Bismuth has been with Mirakl for the past 6 years, specializing in retail media and marketplace strategies, and currently serves as the Sales Lead for EMEA for Mirakl Ads. With over a decade of experience in eCommerce and retail, Sacha has been instrumental in driving innovation and growth across these sectors. His expertise includes optimizing retail media solutions and empowering retailers to stay competitive in the digital landscape.

Maciej has 19 years of professional experience in media industry. Started on Agency side, from 2012 he works for Viacom, ViacomCBS and recently for Paramount Advertising International as VP AdSales for Northern Central and Eastern Europe. In his role he’s responsible for advertising revenue for all Paramount’s products on more than 15 european markets including Poland and CEE markets, Germany and DACH region as well as Netherlands and Benelux region. He’s managing commercialization of TV channels (Comedy Central, MTV, Paramount Network, Nickelodeon), Streaming products (PlutoTV, Paramount+ and SkyShowtime) as well as local Paramount Advertising Brand Studio units (360 degrees & branded content marketing solutions like MTV Unplugged, MTV European Music Awards, among others).

José Antonio Portugal is an experienced telecoms executive with over two decades of experience, including with Dolby, Motorola, Google, Telefónica and Orange. Since joining Dolby in 2013, he has led the development of partnerships with European broadcasters, OTT platforms, operators and content producers to enable enhanced entertainment experiences.

José Antonio currently leads an initiative to enable European operators to deploy value-added services with immersive Dolby Atmos audio and spectacular Dolby Vision imagery. This involves working with stakeholders throughout the payTV and streaming ecosystem, including operators, STB vendors and middleware suppliers.

José Antonio is based in Madrid, Spain. He holds a Bachelor’s degree from the Universidad Complutense de Madrid and in IT Engineering from the Universidad Pontificia de Salamanca.

Bartek Major is a Programming Executive specializing in data-driven strategies to boost viewer engagement and maximize advertising revenue. With extensive experience at Hearst Networks Poland and previously at Fox/Disney, he has successfully led programming and channel management initiatives for The HISTORY Channel and National Geographic across Poland, Central and Eastern Europe, and the Benelux region. Bartek’s work includes developing predictive analytics models to optimize long-form scheduling, leveraging TV data insights to drive audience growth and enhance brand recognition.

Ludovic Simoens studied economics at the Business School AUDENCIA (France), majoring in marketing and business law. He then completed his media master’s degree in media law and business administration at LA SORBONNE University, Paris. He started his career in Germany at TV5 International to then join the PayTV platform PREMIERE and later on Bertelsmann.

In January 2007, Simoens joined Paramount Pictures where he had several positions (among which Marketing Director Nordic and later on DACH). In 2016, he became VP Transactional Business at Sky Germany to then join Netflix in 2018 as Director Partner Marketing DACH. Since June 2022, he has been in charge of Partner Marketing EMEA.

Albert-Jan has more than 15 years of experience in media & technology. After evangelising the internet at EuroNet Internet in the nineties, he held several strategic business development roles in media companies, like De Telegraaf, Digitenne, Canal Digitaal & Liberty Global, where he launched red button Apps and advertising. In 2009, he started MM1X, an Adtech services company, which was sold in 2012. A year later he started developing the business for several start-ups in the OTT technology industry, like Ooyala, THEOplayer and Bitmovin. Early 2020, he re-joined Liberty Global to develop the market for addressable TV advertising. Albert-Jan holds a Master of Science in economics from the University of Groningen (RUG).

Bill Wijdeveld is M7 Group’s Vice President, Platform Content Services. M7 Group is a brand of CANAL+ Luxembourg, owned by global content powerhouse CANAL+ Group, and a leading European provider of video content throughout 9 European markets, including the Benelux, the DACH region and various CEE markets. Building upon a solid base of circa 3 million DTH, IPTV and OTT pay-tv customers, M7 is enhancing its premium content offering for the various markets with a mix of linear channels and local streaming platforms, all under the CANAL+ brand. A major part of the premium content offering is derived from the CANAL+ library of series and films, where relevant combined with live sports and third-party content. M7 Platform Services provides broadcasters with end-to-end satellite and OTT distribution solutions for DTH, cable and IPTV reception.

Agnieszka Bujnowska recently joined Douglas as the Sales & Business Development Manager Retail Media, where she leads the retail media sales for the Polish market. Agnieszka brings a wealth of expertise from her previous role at Allegro, Poland’s largest ecommerce platform, where she developed her skills in online advertising solutions. With extensive experience in digital advertising and ecommerce, Agnieszka is now focusing on deepening her specialization in the beauty industry.

Dorota Eberhardt is responsible for the content strategy and programming operations across digital and linear portfolio in Warner Bros Discovery Poland. Dorota is in charge of programming strategy for streaming platforms in Warner Bros. Discovery Poland, including SVOD and BVOD services. In her role, she is a commissioner of Max streaming platform in Poland. Dorota is also responsible for local productions (series, documentaries and entertainment formats). The portfolio of linear channels she supervises spans from iconic international television brands such as Discovery Channel, Food Network, Travel Channel to local brands that travel abroad. Dorota also manages the international programming cooperation with other Warner Bros. Discovery markets. With many years of experience in theatrical distribution, VOD and television, Dorota divides her programming passions between feature films, real life entertainment and documentaries.

Adriana Sławińska is a seasoned media and entertainment executive with over a decade of experience in content production, streaming, and business development. Currently the Content Production & Streaming Director at CANAL+ Polska, she oversees innovative content strategies and streaming solutions. Previously, she held leadership roles at CANAL+, including Director of VOD & OTT Services and Social Media Department and Editor-in-Chief of CANAL+ OTT, where she successfully drove digital transformation and audience engagement.

Her earlier experience includes managing VOD services at Grupa Onet-RAS Polska, leading programming and business development at UPC Polska, and contributing to the gaming industry as Business Development Manager at CD PROJEKT SA. Adriana’s career reflects a strong track record of strategic leadership and expertise in digital media platforms.