Agenda
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Nextv Series Mexico
October 1
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CTV Ad Days Mexico
October 1
| 09:00 |
Registration |
| 09:30 |
The future of content distribution: innovation and new opportunities |
| 10:20 |
Growth strategies with local production: boosting OTT and FAST businesses |
| 11:05 |
Keynote Speaker |
| 11:30 |
Coffee Break & Networking |
| 12:00 |
The most successful strategies of new TV and OTT apps |
| 12:45 |
The new era of entertainment: trends and audience segmentation in the world of streaming and TV |
| 01:30 |
Lunch & Networking |
| 02:30 |
Digital transformation: social media and streaming |
| 03:15 |
Initial evaluations and key insights for the FAST business |
| 04:00 |
Coffee Break & Networking |
| 04:30 |
The new quality of TV and streaming experience |
| 05:15 |
Innovation, monetization, and new frontiers in sports streaming |
| 05:45 |
Networking Happy Hour |
| 9:30 AM |
Registration |
| 10:00 AM |
From ad tiers to FAST: the rise of ad-supported OTT |
| 10:45 AM |
The best of two worlds: CTV meets retail media |
| 11:30 AM |
Coffee Break & Networking |
| 12:00 PM |
The quest for CTV identity resolution |
| 12:45 PM |
What’s driving the buzz around shoppable media? |
| 1:30 PM |
Lunch & Networking |
| 2:30 PM |
Long live live sports! |
| 3:15 PM |
Content is King, ad experience is Queen |
| 4:00 PM |
Coffee Break & Networking |
| 4:30 PM |
The big southamerican ad buyers roundup |
| 5:15 PM |
The age of personalized audio advertising |
| 05:45 |
Networking Happy Hour |
Registration
October 1, 09:00 - 09:30
The future of content distribution: innovation and new opportunities
October 1, 09:30 - 10:20
- Artificial intelligence and the future of personalization
- Pay TV, OTT, and FAST: strategies to maximize the value of each business model
- Integration of OTTs and new digital distributors
Growth strategies with local production: boosting OTT and FAST businesses
October 1, 10:20 - 11:05
- Local content as the key to successful programming
- How live formats are transforming the industry
- Partnerships between platforms and local producers
- Premium content
Keynote Speaker
October 1, 11:05 - 11:30
Coffee Break & Networking
October 1, 11:30 - 12:00
The most successful strategies of new TV and OTT apps
October 1, 12:00 - 12:45
- The race to adapt to tvOS and mobile devices
- New pay TV models on Android
- Performance, personalization, loyalty, and reliability
The new era of entertainment: trends and audience segmentation in the world of streaming and TV
October 1, 12:45 - 01:30
- The new consumption habits brought by Generation Z: what do new TV and
streaming audiences want? - TV, smartphones, and social networks: where is entertainment being sought?
- How new audience segmentation works and what they expect
Lunch & Networking
October 1, 01:30 - 02:30
Digital transformation: social media and streaming
October 1, 02:30 - 03:15
- What are the most effective TV strategies on social networks?
- The role of influencers and streamers in the digital world: how content creators
are transforming entertainment - How to attract and retain audiences: live broadcasts, real-time interactions, and
exclusive events as key factors to engage younger audiences
Initial evaluations and key insights for the FAST business
October 1, 03:15 - 04:00
- Monetization models on FAST platforms
- Challenges and strategies for FAST channels to grow and become profitable in a
highly competitive and diverse market - Balancing free content and effective monetization through advertising without
sacrificing user experience quality
Personalization and segmentation: leveraging data to deliver more relevant and
personalized ads
Coffee Break & Networking
October 1, 04:00 - 04:30
The new quality of TV and streaming experience
October 1, 04:30 - 05:15
- The evolution of screen quality and their adoption by users: 4k, 8k, and HDR
technologies - The role of advanced analytics and artificial intelligence in enhancing user
experience quality - Intelligent CDN and cloud infrastructures to optimize streaming performance
Innovation, monetization, and new frontiers in sports streaming
October 1, 05:15 - 05:45
- Monetization and new platforms: from FAST to SVOD, the path to the future
- Live streaming and beyond: VOD, highlights, and the power of social networks
- Future challenges: TV rights, piracy, and new ways of storytelling
Networking Happy Hour
October 1, 05:45 -
Registration
October 1, 9:30 AM - 10:00 AM
From ad tiers to FAST: the rise of ad-supported OTT
October 1, 10:00 AM - 10:45 AM
- The competition for ad dollars in streaming
- Incremental reach opportunities and challenges
- UX: getting the ad load balance right
- Ad tech stack innovation
The best of two worlds: CTV meets retail media
October 1, 10:45 AM - 11:30 AM
- Partnership models between retailers and OTTs
- Interactive and shoppable TV ads
- High-precision data-driven activation and conversion
- Closed-loop attribution to track customer journey
Coffee Break & Networking
October 1, 11:30 AM - 12:00 PM
The quest for CTV identity resolution
October 1, 12:00 PM - 12:45 PM
- Cross-platform audience matching
- How do device graphs work?
- The role of identity providers
- Advances in data clean room technology
What’s driving the buzz around shoppable media?
October 1, 12:45 PM - 1:30 PM
- From awareness to purchase in one interaction
- Integration of buying functionality into video content
- The art and the science behind real-time contextual relevance
- Turning second-screen viewing to your advantage
Lunch & Networking
October 1, 1:30 PM - 2:30 PM
Long live live sports!
October 1, 2:30 PM - 3:15 PM
- Real-time targeting and programmatic bidding in live events
- Incremental live inventory with split-screen ad formats
- Connecting creatively with live audiences
- Mobile-first strategies and opportunities
Content is King, ad experience is Queen
October 1, 3:15 PM - 4:00 PM
- Boosting attention and efficiency with contextual advertising
- The enduring challenge of frequency management
- Ad load: prioritizing quality over quantity
- AI-driven campaign optimization
Coffee Break & Networking
October 1, 4:00 PM - 4:30 PM
The big southamerican ad buyers roundup
October 1, 4:30 PM - 5:15 PM
- Are brands planning CTV and linear budgets together?
- KPIs to find the right audiences and monitor impact
- Reach evaluation and deduplication analysis
- The rise in performance-based, custom creatives in CTV
The age of personalized audio advertising
October 1, 5:15 PM - 05:45
- Interactive and contextual digital audio ads
- Enhancing engagement with immersive audio experiences
- Extending reach with audio addition into CTV media plans
- Integration of audio and retail media strategies
Networking Happy Hour
October 1, 05:45 -