Agenda
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Commerce Media Days New York
November 5
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CTV Ad Days New York [Click to view]
November 5
| 8:15 AM |
Registration |
| 8:30 AM |
Welcome Breakfast |
| 9:15 AM |
The New Rails of Commerce Media: What’s Coming Next |
| 10:00 AM |
Keynote Presentation |
| 10:30 AM |
Networking Coffee Break |
| 11:00 AM |
The Intelligent Store: Physical Retail as a Channel |
| 11:40 AM |
Beauty’s Media Revolution: Personalization, Influence & Immersion |
| 12:20 PM |
From Attribution to Proof: The Metrics That Matter Next |
| 1:00 PM |
Lunch & Networking |
| 2:00 PM |
The Rise of Owned Media Networks |
| 2:40 PM |
Keynote Presentation |
| 3:00 PM |
Preparing for Agentic Commerce: Who Must Adapt, and How |
| 3:40 PM |
In-Store Retail Media Meets DOOH |
| 4:20 PM |
NYC Ad Buyers Outlook 2027 |
| 5:00 PM |
Closing Coffee |
| 8:15 AM |
Registration |
| 8:30 AM |
Welcome Breakfast |
| 9:30 AM |
The Next Wave of Streaming Advertising |
| 10:10 AM |
Keynote Presentation |
| 10:30 AM |
Networking Coffee Break |
| 11:00 AM |
Shoppable Streaming and the Future of Interactive Video |
| 11:40 AM |
From AI Optimization to Agentic Media Buying in CTV |
| 12:20 PM |
Sports and Live Events: The Engine of CTV Growth |
| 1:00 PM |
Lunch & Networking |
| 2:00 PM |
CTV as Retail Media’s Next Frontier |
| 2:40 PM |
Keynote Presentation |
| 3:00 PM |
Creative Innovation in Streaming Advertising |
| 3:40 PM |
Closing the Gap Between Measurement Promise and Reality |
| 4:20 PM |
NYC Ad Buyers Outlook 2027 |
| 5:00 PM |
Closing Coffee |
Registration
November 5, 8.15 AM - 8.30 AM
Welcome Breakfast
November 5, 8.30 AM - 9.15 AM
The New Rails of Commerce Media: What’s Coming Next
November 5, 9.15 AM - 10.00 AM
- Media and merchandising converging into unified revenue engines
- Retailers building direct offsite demand and data pipes
- AI evolution behind autonomous campaign optimization
- Commerce insights driving predictive investment signals
Keynote Presentation
November 5, 10.00 AM - 10.30 AM
Networking Coffee Break
November 5, 10.30 AM - 11.00 AM
The Intelligent Store: Physical Retail as a Channel
November 5, 11.00 AM - 11.40 AM
- 1st-party shopper signals and in-store audience intelligence
- Balancing endemic and non-endemic opportunities through programmatic
- In-store media that drives sales without disrupting shopper experience
- Mobile-driven triggers, loyalty integration and moment-based activation
Beauty’s Media Revolution: Personalization, Influence & Immersion
November 5, 11.40 AM - 12.20 PM
- Redefining how beauty brands connect with consumers
- Leveraging 1st-party data to optimize journey orchestration
- The next wave of immersive, personalized digital shopping
- Harnessing creator ecosystems across retail and social commerce
From Attribution to Proof: The Metrics That Matter Next
November 5, 12.20 PM - 1.00 PM
- Incrementality as the benchmark for outcome validation
- The demand for closed-loop and real-time measurement
- Clean room collaboration for cross-channel consistency
- Beyond ROAS: iROAS, LTV and profit-based performance frameworks
Lunch & Networking
November 5, 1.00 PM - 2.00 PM
The Rise of Owned Media Networks
November 5, 2.00 PM - 2.40 PM
- Unlocking media value within loyalty, app and CRM ecosystems
- Monetization models expanding into travel, finance, QSR and mobility
- Turning consumer-rich environments into premium publisher inventory
- Partnering with RMNs, agencies and CTV players to scale demand
Keynote Presentation
November 5, 2.40 PM - 3.00 PM
Preparing for Agentic Commerce: Who Must Adapt, and How
November 5, 3.00 PM - 3.40 PM
- Machine-readable product data and universal content standards
- Ad formats designed for machine-led evaluation and optimization
- Shifting from audience segments to intent streams and missions
- Cross-party collaborations to support agent-led shopping journeys
In-Store Retail Media Meets DOOH
November 5, 3.40 PM - 4.20 PM
- How DOOH and in-store media networks are merging
- Dynamic, context-aware creative tailored to real-time conditions
- Toward shared attribution and measurement frameworks
- Creative strategies proven to drive impact in physical spaces
NYC Ad Buyers Outlook 2027
November 5, 4.20 PM - 5.00 PM
- Brands shifting budgets to commerce media, CTV and performance video
- Evolving expectations for cross-platform execution and accountability
- How buyers evaluate automation, AI and agentic buying readiness
- Programmatic maturity, governance and investment control
Closing Coffee
November 5, 5.00 PM - 5.30 PM
Registration
November 5, 8.15 AM - 8.30 AM
Welcome Breakfast
November 5, 8.30 AM - 9.30 AM
The Next Wave of Streaming Advertising
November 5, 9.30 AM - 10.10 AM
- The shifting balance between paid tiers, ad tiers and FAST offers
- Opportunities to deliver incremental audiences without fragmentation
- UX improvements that reduce friction, fatigue and drop-off
- Ad tech stack innovation, self-serve infrastructure and AI-assisted buying
Keynote Presentation
November 5, 10.10 AM - 10.30 AM
Networking Coffee Break
November 5, 10.30 AM - 11.00 AM
Shoppable Streaming and the Future of Interactive Video
November 5, 11.00 AM - 11.40 AM
- Real-time contextual relevance in streaming content
- Purchase flows that blend smoothly into the viewing experience
- Leveraging second-screen and companion apps for engagement
- Case studies in converting awareness into measurable sales
From AI Optimization to Agentic Media Buying in CTV
November 5, 11.40 AM - 12.20 PM
- What agentic media buying really means, and why it’s coming
- AI agents planning, buying and optimizing CTV media in real time
- Attention, relevance and outcome-based measurement in agent-led campaigns
- Predictive signals guiding creative, audience and placement decisions
- Early experiments and practical constraints in agentic CTV buying
Sports and Live Events: The Engine of CTV Growth
November 5, 12.20 PM - 1.00 PM
- Real-time data powering dynamic ad delivery in live scenarios
- Split-screen experiences, co-viewing tools and mobile extensions
- Surfacing incremental supply around tentpole and marquee moments
- Creative approaches built for immediacy, emotion and interaction
- Lessons from the World Cup
Lunch & Networking
November 5, 1.00 PM - 2.00 PM
CTV as Retail Media’s Next Frontier
November 5, 2.00 PM - 2.40 PM
- Deeper shopper intelligence guiding smarter CTV planning
- Interactive, shoppable and streaming-native commerce formats
- Reliable closed-loop attribution from exposure to purchase
- Expanding partnerships: streamers, retailers and data platforms
Keynote Presentation
November 5, 2.40 PM - 3.00 PM
Creative Innovation in Streaming Advertising
November 5, 3.00 PM - 3.40 PM
- In-show and integrated ad experiences beyond traditional breaks
- Hyper-personalized campaigns using AI and first-party data
- Balancing cultural relevance with scalable campaigns
- Emerging ad formats and immersive storytelling
Closing the Gap Between Measurement Promise and Reality
November 5, 3.40 PM - 4.20 PM
- Beyond impressions: what true cross-screen comparability requires
- Attention signals: quality, context and predictive value
- Interoperability and open measurement standards
- Identity, first-party data and clean rooms in a post-signal world
NYC Ad Buyers Outlook 2027
November 5, 4.20 PM - 5.00 PM
- Brands shifting budgets to commerce media, CTV and performance video
- Evolving expectations for cross-platform execution and accountability
- How buyers evaluate automation, AI and agentic buying readiness
- Programmatic maturity, governance and investment control
Closing Coffee
November 5, 5.00 PM - 5.30 PM