Agenda
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Commerce Media Days New York
November 18
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CTV Ad Days New York
November 18
| 08:30 |
Registration |
| 08:30 |
Welcome Breakfast |
| 09:15 |
The rise of digital transit, travel and hospitality media |
| 10:00 |
Keynote Speaker |
| 10:30 |
Networking Coffee Break |
| 11:00 |
In-store retail media: the ultimate touchpoint |
| 11:40 |
Social commerce meets retail media |
| 12:20 |
The role of programmatic in commerce media |
| 01:00 |
Lunch & Networking |
| 02:00 |
Boosting omnichannel reach with DOOH |
| 02:45 |
Keynote Speaker |
| 03:15 |
Cross-network collaboration: opportunities and challenges |
| 04:00 |
Networking Coffee Break |
| 04:30 |
Trends to watch in commerce media |
| 05:10 |
The ad buyers’ perspective |
| 05:45 |
Networking Happy Hour |
| 08:00 |
Registration |
| 08:15 |
Welcome Breakfast |
| 08:45 |
Shortening the funnel with shoppable media |
| 09:30 |
Sports & live events: the thrill of the here and now |
| 10:15 |
Keynote Speaker |
| 10:30 |
Networking Coffee Break |
| 11:00 |
The future of ad-supported streaming |
| 11:45 |
How exactly are retail media and CTV converging? |
| 12:30 |
Keynote Speaker |
| 01:00 |
Lunch & Networking |
| 02:00 |
CTV audience targeting optimization |
| 02:45 |
Keynote Speaker |
| 03:15 |
Are we any closer to solving measurement? |
| 04:00 |
Networking Coffee Break |
| 04:30 |
The age of personalized audio advertising |
| 05:10 |
NYC ad buyers outlook 2026 |
| 05:45 |
Networking Happy Hour |
Registration
November 18, 08:30 - 08:30
Welcome Breakfast
November 18, 08:30 - 09:15
The rise of digital transit, travel and hospitality media
November 18, 09:15 - 10:00
- Connecting brands with engaged audiences on the move
- Loyalty programs, first-party data and deep personalization
- Upper & lower funnel impact measurement
Keynote Speaker
November 18, 10:00 - 10:30
Networking Coffee Break
November 18, 10:30 - 11:00
In-store retail media: the ultimate touchpoint
November 18, 11:00 - 11:40
- Contextual advertising over enhanced digital signage
- Integration of mobile media channels
- AI-powered smart shelves and dynamic price adjustments
Social commerce meets retail media
November 18, 11:40 - 12:20
- Intersection of shoppable social content with RMNs
- Balancing the strength of retailer data with social app experience
- Challenges around incrementality and unified measurement
The role of programmatic in commerce media
November 18, 12:20 - 01:00
- Automation of RMN inventory buying
- Real-time bidding (RTB) and private marketplaces
- Programmatic-driven in-cart additions, new purchases and repeat business
Lunch & Networking
November 18, 01:00 - 02:00
Boosting omnichannel reach with DOOH
November 18, 02:00 - 02:45
- DOOH tactics for the early stages of the customer journey
- Contextual ads: mobile data, geofencing and real-time analytics
- Retargeting DOOH viewers with retail media ads
Keynote Speaker
November 18, 02:45 - 03:15
Cross-network collaboration: opportunities and challenges
November 18, 03:15 - 04:00
- The path to dynamic cross-commerce media ad campaigns
- Unlocking the potential of first-party data partnerships
- Overcoming technical and competitive barriers
Networking Coffee Break
November 18, 04:00 - 04:30
Trends to watch in commerce media
November 18, 04:30 - 05:10
- Offsite reach: beyond owned platforms
- Standardization: the antidote to fragmentation?
- Innovation: new ad formats, AI integration and immersive user experiences
The ad buyers’ perspective
November 18, 05:10 - 05:45
- Brands shifting national ad budgets into commerce media
- Dealing with retailer fragmentation
- Best practices to improve return optimization
Networking Happy Hour
November 18, 05:45 -
Registration
November 18, 08:00 - 08:15
Welcome Breakfast
November 18, 08:15 - 08:45
Shortening the funnel with shoppable media
November 18, 08:45 - 09:30
- From awareness to purchase in one interaction
- Integration of buying functionality into video content
- The art and the science behind real-time contextual relevance
- Turning second-screen viewing to your advantage
Sports & live events: the thrill of the here and now
November 18, 09:30 - 10:15
- Real-time targeting and programmatic bidding in live sports
- Incremental live inventory with split-screen ad formats
- Connecting with live audiences beyond the commercial break
- Mobile-first strategies and opportunities
Keynote Speaker
November 18, 10:15 - 10:30
Networking Coffee Break
November 18, 10:30 - 11:00
The future of ad-supported streaming
November 18, 11:00 - 11:45
- Ad tiers vs FAST: the competition for ad dollars
- Incremental reach opportunities and challenges
- UX: getting the ad load balance right
- Ad tech stack innovation
How exactly are retail media and CTV converging?
November 18, 11:45 - 12:30
- Partnership models between streamers and RMNs
- The efficiency of retail’s 1st-party data with the scale of TV
- Closed-loop attribution to track customer journey
- Enriched creatives and innovative ad formats
Keynote Speaker
November 18, 12:30 - 01:00
Lunch & Networking
November 18, 01:00 - 02:00
CTV audience targeting optimization
November 18, 02:00 - 02:45
- Targeting and reaching incremental audiences in CTV
- Real-time campaign calibration
- Frequency capping and competitive separation
- The importance of viewer ad experience
Keynote Speaker
November 18, 02:45 - 03:15
Are we any closer to solving measurement?
November 18, 03:15 - 04:00
- From counting impressions to measuring attention
- Gaining traction: open measurement frameworks
- New tools to ensure brand safety and suitability
- Identity spines, 1st-party data and data clean rooms
Networking Coffee Break
November 18, 04:00 - 04:30
The age of personalized audio advertising
November 18, 04:30 - 05:10
- Interactive and contextual digital audio ads
- Enhancing engagement with immersive audio experiences
- Extending reach with audio addition into CTV media plans
- Integration of audio and retail media strategies
NYC ad buyers outlook 2026
November 18, 05:10 - 05:45
- Evolution and perspectives of CTV vs. linear investment
- Digital cross-platform activation trends
- Linking ROAS with customer lifetime value
- Advances in AI and programmatic automation
Networking Happy Hour
November 18, 05:45 -