Agenda
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Commerce Media Days New York
November 18
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CTV Ad Days New York
November 18
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X Party Ad Data Days New York
November 18
| 08:15 AM |
Registration |
| 08:30 AM |
Welcome Breakfast |
| 09:15 AM |
The rise of digital transit, travel and hospitality media |
| 10:00 AM |
Keynote Speaker |
| 10:30 AM |
Networking Coffee Break |
| 11:00 AM |
In-store retail media: the ultimate touchpoint |
| 11:40 AM |
Social commerce meets retail media |
| 12:20 PM |
The role of programmatic in commerce media |
| 01:00 PM |
Lunch & Networking |
| 02:00 PM |
Boosting omnichannel reach with DOOH |
| 02:45 PM |
Keynote Speaker |
| 03:15 PM |
Cross-network collaboration: opportunities and challenges |
| 04:00 PM |
Networking Coffee Break |
| 04:30 PM |
Trends to watch in commerce media |
| 05:10 PM |
The ad buyers’ perspective |
| 05:50 PM |
Closing |
| 08:15 AM |
Registration |
| 08:30 AM |
Welcome Breakfast |
| 09:00 AM |
Shortening the funnel with shoppable media |
| 09:45 AM |
Sports & live events: the thrill of the here and now |
| 10:30 AM |
Networking Coffee Break |
| 11:00 AM |
The future of ad-supported streaming |
| 11:45 AM |
How exactly are retail media and CTV converging? |
| 12:30 PM |
Keynote Speaker |
| 01:00 PM |
Lunch & Networking |
| 02:00 PM |
CTV audience targeting optimization |
| 02:45 PM |
Keynote Speaker |
| 03:15 PM |
Are we any closer to solving measurement? |
| 04:00 PM |
Networking Coffee Break |
| 04:30 PM |
The age of personalized audio advertising |
| 05:10 PM |
NYC ad buyers outlook 2026 |
| 05:50 PM |
Closing |
| 8:45 AM |
Registration |
| 9:00 AM |
Welcome Breakfast |
| 9:45 AM |
The Rise of Zero-Party Data |
| 10:30 AM |
Networking Coffee Break |
| 11:00 AM |
What Next for Third-Party Consumer Data? |
| 11:40 |
Fighting Data Fragmentation in a Platform World |
| 12:20 PM |
Identity Without Cookies: The Path to a Unified ID |
| 1:00 PM |
Lunch & Networking |
| 2:00 PM |
Clean Rooms and the Transformation of Data Collaboration |
| 2:45 PM |
Keynote Speaker |
| 3:15 PM |
Location as Signal: Turning Mobility Data into Marketing Gold |
| 4:00 PM |
Conference Closing |
Registration
November 18, 08:15 AM - 8.30 AM
Welcome Breakfast
November 18, 08:30 AM - 9.15 AM
The rise of digital transit, travel and hospitality media
November 18, 09:15 AM - 10.00 AM
- Connecting brands with engaged audiences on the move
- Loyalty programs, first-party data and deep personalization
- Upper & lower funnel impact measurement
Keynote Speaker
November 18, 10:00 AM - 10.30 AM
Networking Coffee Break
November 18, 10:30 AM - 11.00 AM
In-store retail media: the ultimate touchpoint
November 18, 11:00 AM - 11.40 AM
- Contextual advertising over enhanced digital signage
- Integration of mobile media channels
- AI-powered smart shelves and dynamic price adjustments
Social commerce meets retail media
November 18, 11:40 AM - 12.20 PM
- Intersection of shoppable social content with RMNs
- Balancing the strength of retailer data with social app experience
- Challenges around incrementality and unified measurement
The role of programmatic in commerce media
November 18, 12:20 PM - 1.00 PM
- Automation of RMN inventory buying
- Real-time bidding (RTB) and private marketplaces
- Programmatic-driven in-cart additions, new purchases and repeat business
Lunch & Networking
November 18, 01:00 PM - 2.00 PM
Sponsored by
Boosting omnichannel reach with DOOH
November 18, 02:00 PM - 2.45 PM
- DOOH tactics for the early stages of the customer journey
- Contextual ads: mobile data, geofencing and real-time analytics
- Retargeting DOOH viewers with retail media ads
Keynote Speaker
November 18, 02:45 PM - 3.15 PM
Cross-network collaboration: opportunities and challenges
November 18, 03:15 PM - 4.00 PM
- The path to dynamic cross-commerce media ad campaigns
- Unlocking the potential of first-party data partnerships
- Overcoming technical and competitive barriers
Networking Coffee Break
November 18, 04:00 PM - 4.30 PM
Trends to watch in commerce media
November 18, 04:30 PM - 5.10 PM
- Offsite reach: beyond owned platforms
- Standardization: the antidote to fragmentation?
- Innovation: new ad formats, AI integration and immersive user experiences
The ad buyers’ perspective
November 18, 05:10 PM - 5.50 PM
- Brands shifting national ad budgets into commerce media
- Dealing with retailer fragmentation
- Best practices to improve return optimization
Closing
November 18, 05:50 PM - 6.00 PM
Registration
November 18, 08:15 AM - 8.30 AM
Welcome Breakfast
November 18, 08:30 AM - 9.00 AM
Shortening the funnel with shoppable media
November 18, 09:00 AM - 9.45 AM
- From awareness to purchase in one interaction
- Integration of buying functionality into video content
- The art and the science behind real-time contextual relevance
- Turning second-screen viewing to your advantage
Sports & live events: the thrill of the here and now
November 18, 09:45 AM - 10.30 AM
- Real-time targeting and programmatic bidding in live sports
- Incremental live inventory with split-screen ad formats
- Connecting with live audiences beyond the commercial break
- Mobile-first strategies and opportunities
Networking Coffee Break
November 18, 10:30 AM - 11.00 AM
The future of ad-supported streaming
November 18, 11:00 AM - 11.45 AM
- Ad tiers vs FAST: the competition for ad dollars
- Incremental reach opportunities and challenges
- UX: getting the ad load balance right
- Ad tech stack innovation
How exactly are retail media and CTV converging?
November 18, 11:45 AM - 12.30 PM
- Partnership models between streamers and RMNs
- The efficiency of retail’s 1st-party data with the scale of TV
- Closed-loop attribution to track customer journey
- Enriched creatives and innovative ad formats
Keynote Speaker
November 18, 12:30 PM - 1.00 PM
Lunch & Networking
November 18, 01:00 PM - 2.00 PM
Sponsored by
CTV audience targeting optimization
November 18, 02:00 PM - 2.45 PM
- Targeting and reaching incremental audiences in CTV
- Real-time campaign calibration
- Frequency capping and competitive separation
- The importance of viewer ad experience
Keynote Speaker
November 18, 02:45 PM - 3.15 PM
Are we any closer to solving measurement?
November 18, 03:15 PM - 4.00 PM
- From counting impressions to measuring attention
- Gaining traction: open measurement frameworks
- New tools to ensure brand safety and suitability
- Identity spines, 1st-party data and data clean rooms
Networking Coffee Break
November 18, 04:00 PM - 4.30 PM
The age of personalized audio advertising
November 18, 04:30 PM - 5.10 PM
- Interactive and contextual digital audio ads
- Enhancing engagement with immersive audio experiences
- Extending reach with audio addition into CTV media plans
- Integration of audio and retail media strategies
NYC ad buyers outlook 2026
November 18, 05:10 PM - 5.50 PM
- Evolution and perspectives of CTV vs. linear investment
- Digital cross-platform activation trends
- Linking ROAS with customer lifetime value
- Advances in AI and programmatic automation
Closing
November 18, 05:50 PM - 6.00 PM
November 18, - 12.00 AM
Registration
November 18, 8:45 AM - 9.00 AM
Welcome Breakfast
November 18, 9:00 AM - 9.45 AM
The Rise of Zero-Party Data
November 18, 9:45 AM - 10.30 AM
- What is zero-party data and why is it gaining momentum?
- How to build trust and encourage voluntary data sharing
- Opt-out evolution trends
- Impact of privacy laws on data collection
Networking Coffee Break
November 18, 10:30 AM - 11.00 AM
What Next for Third-Party Consumer Data?
November 18, 11:00 AM - 11.40 AM
- Are third-party data providers still relevant?
- The alternatives: contextual, first-party & cohort-based targeting
- The role of retail media networks in data monetization
- Using third-party data the right way: compliance, consent & innovation
Fighting Data Fragmentation in a Platform World
November 18, 11:40 - 12.20 PM
- Why identity breaks across devices — and what to do about it
- How walled gardens are reshaping data access
- The role of data brokers in an era of fragmentation
- Achieving a unified customer view in a decentralized ecosystem
Identity Without Cookies: The Path to a Unified ID
November 18, 12:20 PM - 1.00 PM
- Evaluating Unified ID 2.0 and other industry initiatives
- Leveraging first-party data for scalable identity
- Interoperability: making identity solutions work across platforms
- Consent as the cornerstone of identity
Lunch & Networking
November 18, 1:00 PM - 2.00 PM
Clean Rooms and the Transformation of Data Collaboration
November 18, 2:00 PM - 2.45 PM
- Demystifying clean rooms: how privacy-safe data sharing works
- Key players and emerging models in data collaboration
- Real-world use cases: clean rooms in retail, CPG and streaming
- Cross-platform identity: challenges and what comes next
Keynote Speaker
November 18, 2:45 PM - 3.15 PM
Location as Signal: Turning Mobility Data into Marketing Gold
November 18, 3:15 PM - 4.00 PM
- Enhancing relevance and personalization with location data
- Geolocation data-driven cross-device attribution
- Real-time vs. historical location: which drives better outcomes?
- From places to patterns: what mobility data reveals about behavior
Conference Closing
November 18, 4:00 PM - 4.00 PM