Speakers

Valyuu offers integrated recommerce solutions, empowering brands to capitalize on the rapidly expanding recommerce market, driving revenue, extending customer lifetime value (LTV), and reaching new audiences, all while reducing environmental impact. With Valyuu’s Embedded Recommerce, retailers and marketplaces can effortlessly implement fully integrated buyback and resale programs for pre-owned tech in a matter of days rather than months.

Alex joined Assurant in 2021 as managing director for the Connected Living business, and promoted to country manager, Germany in 2022. Alex leads business and drives further development in the D/A/CH region by creating products and services to meet the needs of consumers. He is responsible for all business activities and budgets and, together with an interdisciplinary, cross-border team, develops strategies to optimize existing client relationships and acquire new clients in the D/A/CH market.

Alex manages client relationships while co-designing and implementing a joint business model along Assurant’s value chain, especially focusing on the logistics chain for device repair, trade-in and upgrade solutions, and developing innovative, localised, consumer-focused protection products and services.

Prior to joining Assurant, Alexander Heß served in the role of head of Consumer Electronics Protection, Northern Europe for AXA Partners. His previous roles include positions at other insurers, including R+V Insurance, Chubb European Group and AXA Versicherung Deutschland.

Adam Ferguson leads the consumer insights, product marketing and proposition functions at phone maker HMD. Over the last few years he and his teams have been on a journey to understand and meet the growing needs users and businesses have in the rapidly developing circularity segment. His work focuses both on the user insights and end proposition, but also the change needed within a business to fully set up for and capitalise on circularity and its benefits.

Adrien Serres is the Country Manager in Germany for Recommerce Group, the European enabler of the circular economy. Entrepreneur, Manager, Digital Transformation Expert, Mobile App Pioneer (since 2009 !), Geek, Sales and marketing Automation Developer, Creative and Art Direction fan. He is also the President of La French Tech Düsseldorf he co-founded in 2023. Previously CEO of Wazapp, a leading and innovative mobile agency creating great apps for great clients for 10 years ! Sold Wazapp to Tymate in June 2019. He holds a Master in Communication from Paris University II, Major with a thesis on the Mobile App industry.

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Henning is Circularity Project Lead at Deutsche Telekom Group. He is responsible for defining the Group´s circularity strategy, goals, targets and KPIs.  Henning has 20+ years of experience in the telco industry and has held various positions in the field of strategy, telco regulation and governance. He holds a PhD in Economics.

Clare Egan is the Head of Sustainability at rebuy, the European market leader for used media and electronics. With two decades of experience spanning the aviation and consumer electronics industries, Clare has held senior positions in finance and strategy. Now, she spearheads rebuy’s efforts in repair and sustainability, driving initiatives that align with her deep commitment to circular business models, waste reduction, and the advancement of sustainable practices across the industry.

Paulo Almeida is the Head of the Refurbished project at Worten, The portuguese leader in Electronics Retail, and top 3 in Iberia. With degree in Management and Industrial Engineering, in the last 15 years was managing areas as House Hold Appliances, IT and Telecom in the Commercial Division of teh company, having been in 2017 the first manager starting some tests with refurbished products in a big retailer. Today is leading the project of ReUse, focused in repair and sell 2nd hand products.

Andrii Kosar is the CEO of Breezy, a full-cycle provider of sustainable solutions for tech device trading, dedicated to the circular economy and extending the lifespan of gadgets. Breezy’s services include Trade-In as a Service for large retailers, telecom operators, and e-commerce platforms, as well as tech device buyback, ITAD, and DaaS for enterprises. Refurbished devices are processed at Breezy’s facilities and returned to the market through partners and the company’s own branded retail.

Under Andrii’s leadership, Breezy has expanded its partner portfolio to include over 45 authorized
Apple, Samsung, and Xiaomi resellers, covering more than 4,500 stores. With over ten years of
experience in retail management, Andrii has built extensive expertise in driving a world-class
organization focused on customer experience, innovation, and sustainability. He is passionate about
making modern technologies more affordable while reducing the environmental footprint of electronics.
Andrii’s leadership and deep understanding of retail trends have helped Breezy, founded in Ukraine,
become a leading trade-in provider across seven countries.

Michael has 10 years of experience in IT remarketing. Throughout his career, he has been responsible for various teams and projects focused on extending the lifecycle of used IT and E-waste. His mission with his work is to save as many natural resources as possible.

He has held various senior positions at AfB and currently works as Managing Director for GEWA IT Remarketing / Multimedia.

GEWA is a social enterprise with the very clear target of empowering people who are mentally challenged to find their place in the working environment.

GEWA Multimedia has around 70 employees and specializes in the refurbishment and resale of high-quality, used IT equipment.

Thomas is CEO and Co-Founder of circulee GmbH, a B2B Green-IT pioneer, which provides companies
with highest quality pre-owned IT Hardware and adjacent services. He has 15+ years of experience in
building and scaling digital businesses, leading such work at McKinsey and PepsiCo among others.
Thomas holds a Master of Engineering and a Master of Public Administration. He is also a passionate
angel investor.

Adrian Preda is the Vice President of Operations at Swappie, Europe’s leading destination for refurbished
iPhones. He leads Operations and Customer Service across multiple countries, driving efficiency, automation, and exceptional customer experiences. Adrian is committed to building scalable systems,
fostering high-performing teams, and ensuring sustainable growth within a strong workplace culture.

Previously, Adrian held key operational roles at THG and Amazon, where he launched advanced robotics
fulfillment centers in the UK, managed teams of up to 2,000 colleagues, and delivered multimillion-pound
savings through Lean Six Sigma and process improvement initiatives. At Amazon, he spearheaded
large-scale quality and cost improvement programs for Alexa Data Services, enhancing AI model training
and contributing to making Alexa smarter.

Beyond work, Adrian thrives on personal growth and challenges, including training for his first marathon. A passionate reader of strategy books and an avid sports enthusiast, he embraces pushing boundaries and building meaningful connections in every facet of life.

Kilian Kaminski is one of the three founders of refurbed. Prior to founding the company, Kaminski served as the Head of the Amazon Certified Refurbished Program and as the New Key Account Manager for the largest electronics retailers at Amazon Germany. He studied Communication and Business Administration in Hamburg, Shanghai, and London. In 2019, he was selected, along with Co-Founder Peter Windischhofer, for the Forbes “30 under 30 Europe” list. Additionally, he was recognized as “Capital Top 40 under 40” in 2020 and 2021, and in 2023, he received the “EY Entrepreneur of the Year” award. Kaminski is also a board member of the European Refurbishment Association and serves as the Chair of the Communication and Membership Working Group. He regularly speaks at conferences, panels, and other events, addressing legislative foundations of the electronics industry, opportunities and impact of the circular economy, and his mission to establish refurbishment as a third consumption category between “New” and “Used.”

Seven years of experience in operations and supply chain, specialized in circular economy topics. As a Circular Solutions Manager, I focus on enhancing product sustainability and circularity through initiatives such as take-back programs, refurbishment processes, DIY repairs, spare parts harvesting, and other circular projects.

Andreas Mayer has more than 25 years of experience in the European IT sector, having worked at IBM, Lenovo and HP, among others. Prior to co-founding Trusc he served as CEO for  FlexIT one of the largest circular IT companies in Europe. Previously Andreas was a Senior Director EMEA at HP in Geneva and worked for more than 14 years in various senior leadership roles at Lenovo in Germany, France, Belgium and the Netherlands. 

Alex Burghelia is a co-founder of Flip.ro, a Romanian startup that promotes the circular economy through refurbished mobile phones. Since 2019, he has played a key role in shaping the company’s growth, marketing strategy, and brand presence, contributing to its expansion and impact in the industry.

I’m a strategic and hands-on marketing leader with 17+ years of experience in telecom, passionate about driving growth, innovation, and meaningful change. As a Marketing Director, I focus on creating impactful strategies, strengthening customer relationships, and delivering results in a highly competitive market.

Strategic and impact-driven senior leader with 15+ years of experience optimizing operations, supply chain, logistics, and sales. As Head of Strategic Growth at Revendo, I drive cross-functional teams to scale the business and create synergies that unlock new market opportunities. With a strong background in economics, I combine analytical thinking with strategic vision to make fast, data-driven decisions that drive sustainable success. I thrive on thinking outside the box to solve complex challenges and uncover new opportunities.

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Tibor Foti is the founder of Telcos, a leading distributor of high-quality refurbished smartphones. Previously, he played a pivotal role in introducing major smartphone brands such as Honor, Nothing or OnePlus in Central Europe. Under Tibor’s leadership, Telcos continues to set new standards in distributing high-quality refurbished smartphones, blending his tech expertise with a commitment to sustainability.

Alexandra Asanache is a dynamic marketing strategist and sustainability leader with extensive international experience. As an EMEA Sustainability Consulting Lead at Lenovo, she has developed tailored IT decarbonization roadmaps and led high-impact sustainability workshops for Enterprise and Global Accounts. She played a pivotal role in launching the Lenovo TruScale brand globally, showcasing the sustainable advantages of the as-a-service business model.

Previously, as Marketing & ESG Director at the APAE Federation of the State of Espírito Santo in Brazil, Alexandra revitalized the brand, diversified revenue streams, and established a robust quality assurance and certification process. Her work not only elevated operational excellence and future-proofed the organization but also raised awareness and fostered inclusion for individuals with intellectual disabilities, further amplified by her service on the Legislative Committee for Human Rights.

Alexandra’s expertise in merging innovative global strategies with sustainable business practices, alongside her commitment to cultural and NGO initiatives across Europe and Brazil, positions her as a thought leader at the intersection of business growth, environmental responsibility, and social impact.