Entrepreneur, environmental advocate, and the proud co-founder and CEO of WAT, a tech-enabled e-waste management platform. Certified Sustainability Officer. I spent most of my career in the UAE, that I’ve been calling my home for 17 years.

Avinash Jha is with Noon as Vice-President, Commercial Strategy in their electronics business vertical. In his current role, he is responsible for renewed / refurbished business for Noon wherein he drives PnL for all geographies. He also looks after developing a strategy for Noon commercial and lead business finance.

He has to his credit a vast experience in the industry, spanning almost two decades in GCC, India, UK and USA. Over the years, he has fulfilled business growth objectives across various sectors like ecommerce, fashion retail, facility management, healthcare, pharmaceutical, banking etc. His career trajectory showcases a blend of entrepreneurial bent and strategic leadership. Apart from spearheading the start-up, funding and growth of one of the major healthcare chains in India, he has been instrumental in setting up an ORC of a large investment bank in the country.

Educational Background – Avinash holds undergrad degree in Mechanical Engineering and postgraduate degree in Finance.

Dhananjay Choubey is an entrepreneur and sustainability advocate, leveraging over 15 years of experience in building and scaling businesses across the MENA region. As the co-founder of Revent, a trusted omnichannel platform for pre-owned electronics, Dhananjay is at the forefront of promoting circular economy principles in the electronics industry. Under his leadership, Revent has become a key player in reducing e-waste by extending the lifecycle of electronic devices, serving both consumers and businesses with sustainable tech solutions. Before founding Revent, Dhananjay held leadership roles at Noon, where he established and scaled a $30M annualized Recommerce business spanning the UAE, KSA, and Egypt. His expertise in creating sustainable, scalable business models has been recognized by prestigious programs like Techstars and Future 100 UAE. Dhananjay’s strategic vision, combined with his passion for addressing unstructured challenges, empowers SMEs to embed sustainability into their operations while achieving measurable impact. He holds a PGDM in Marketing from the Institute of Management Technology, Ghaziabad, and a BE in IT from the Birla Institute of Technology, Mesra.

Born raised & educated in London and now living in Doha, Taiyab is a business leader with 30+ years of retail, sales and operations expertise and over a decade of GCC experience. Currently Vice President – Consumer Tech for Starlink, he has worked for other key GCC businesses such as Qatar Airways, Geekay Group and Axiom Telecom with experience in Retail, Distribution as well as E-Commerce. He is passionate about customer-centric organisational change by creating high performing teams, across different industries & markets. He advises senior leaders including CEOs & MDs on his core areas of expertise such as business strategy & planning as well as people development, customer focus, business transformation and implementation. He has operated businesses with large teams (up to 1500 people), which is his core passion as well as up to 6 international markets at a time. An avid blog & article writer, he also develops content on leadership & business to help others, above all young entrepreneurs. He has a Bachelor’s degree from King’s College London as well as an MBA from Imperial College London. His favourite role of all is as a grateful father to three children. In his ‘spare’ time, he focuses on family, travel, fitness, technology and learning.

Currently serving as both CEO of our operations in Qatar and involved in the international expansion, I push global growth initiatives and strategic market entries, driving business development and forging impactful international partnerships. Previously, I was SVP of the Consumer Market at Telia, worked more than 5 years with Vodafone as well as Orange, Telefonica and a large number of Telco fighter brands in Europe.

Over the years, I’ve collaborated with more than 40 telecom operators worldwide, building deep expertise in market expansion, customer experience, and scalable operations. I also played a key role in developing Samsung’s innovative phone trade-in model, including Samsung Flex—one of the industry’s first smartphone rental solutions.

With a strong passion for emerging technologies and disruptive business models, I specialize in identifying growth opportunities and delivering operational excellence. Throughout my career, I’ve led high-performing teams, championed cross-functional collaboration, and leveraged strong communication and relationship-building skills to drive meaningful results. Beyond telecom, I bring experience from the renewable energy sector, where I’ve led sustainable innovation and strategic initiatives.

Sharay Shams is the General Manager of the Mobile Business Group at Motorola (a Lenovo company), overseeing operations across the META (Middle East, Turkey, and Africa) and CIS (Commonwealth of Independent States) markets. In this role, he leads all aspects of Lenovo’s mobile business—including product development, sales, strategy, and marketing—across the region.

With over 20 years of experience in the mobile industry, Sharay has held various leadership positions across multiple regions. Under his leadership, Motorola has been ranked among the top five mobile vendors in the Middle East, reflecting his strategic vision and market acumen.

Prior to joining Motorola, Sharay held senior roles at global multinational corporations such as Nokia and Apple, where he was responsible for strategic planning, retail, distribution, and premium retail partnerships across the Asia Pacific and Middle East regions.

Sharay holds a Bachelor of Computing from the National University of Singapore, with a major focused on Business Economics.

Andrii Kosar is the CEO of Breezy, a full-cycle provider of sustainable solutions for tech device trading, dedicated to the circular economy and extending the lifespan of gadgets. Breezy’s services include Trade-In as a Service for large retailers, telecom operators, and e-commerce platforms, as well as tech device buyback, ITAD, and DaaS for enterprises. Refurbished devices are processed at Breezy’s facilities and returned to the market through partners and the company’s own branded retail.

Under Andrii’s leadership, Breezy has expanded its partner portfolio to include over 45 authorized
Apple, Samsung, and Xiaomi resellers, covering more than 4,500 stores. With over ten years of
experience in retail management, Andrii has built extensive expertise in driving a world-class
organization focused on customer experience, innovation, and sustainability. He is passionate about
making modern technologies more affordable while reducing the environmental footprint of electronics.
Andrii’s leadership and deep understanding of retail trends have helped Breezy, founded in Ukraine,
become a leading trade-in provider across seven countries.

Engineer • Supply Chain Expert • Entrepreneur

A seasoned engineer with over a decade of experience in the IT and telecom sectors, I specialize in supply chain management and operations. My extensive time living and working across the Far East has enabled me to forge strong global international partnerships—especially in China—that have been instrumental to my business success.

With expertise spanning product manufacturing, design, development, team leadership, and procurement, I excel at orchestrating cross-functional teams to drive innovation and efficient execution. My hands-on experience—from sourcing raw materials to delivering finished products—has consistently delivered value and competitive advantage for the organizations I lead.

I’m passionate about leveraging my unique blend of technical prowess, cultural insight, and entrepreneurial vision to build global supply chain ecosystems that scale intelligently and sustainably.