Agenda
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X-Party Ad Data Days
November 18th
| 8.45 am |
Registration |
| 9 am |
Welcome Breakfast |
| 9.45 am |
Zero-Party Data Revolution?: Opt-Out Evolution trends |
| 10.30 am |
Networking Coffee Break |
| 11.00 am |
What Next for Third-Party Consumer Data? |
| 11.40 am |
Fighting Data Fragmentation in a Platform World |
| 12.20 pm |
Identity Without Cookies: The Path to a Unified ID |
| 1.00 pm |
Lunch and Networking |
| 2.00 pm |
Clean Rooms and the Transformation of Data Collaboration |
| 2.45 pm |
Keynote Speaker |
| 3.15 pm |
Location as Signal: Turning Mobility Data into Marketing Gold |
| 4.00 pm |
Conference Closing |
Registration
November 18th, 08:45 - 09:30
Welcome Breakfast
November 18th, 09:00 - 09:01
Zero-Party Data Revolution?: Opt-Out Evolution trends
November 18th, 09:45 - 10:30
- What is zero-party data and why is it gaining momentum?
- How to build trust and encourage voluntary data sharing
- Opt-out evolution trends
- Impact of privacy laws on data collection
Networking Coffee Break
November 18th, 10:30 - 11:00
What Next for Third-Party Consumer Data?
November 18th, 11:00 - 11:40
- Are third-party data providers still relevant?
- The alternatives: contextual, first-party & cohort-based targeting
- The role of retail media networks in data monetization
- Using third-party data the right way: compliance, consent & innovation
Fighting Data Fragmentation in a Platform World
November 18th, 11:40 - 12:20
- Why identity breaks across devices — and what to do about it
- How walled gardens are reshaping data access
- The role of data brokers in an era of fragmentation
- Achieving a unified customer view in a decentralized ecosystem
Identity Without Cookies: The Path to a Unified ID
November 18th, 12:20 - 13:00
- Evaluating Unified ID 2.0 and other industry initiatives
- Leveraging first-party data for scalable identity
- Interoperability: making identity solutions work across platforms
- Consent as the cornerstone of identity
Lunch and Networking
November 18th, 13:00 - 13:01
Clean Rooms and the Transformation of Data Collaboration
November 18th, 14:00 - 14:45
- Demystifying clean rooms: how privacy-safe data sharing works
- Key players and emerging models in data collaboration
- Real-world use cases: clean rooms in retail, CPG and streaming
- Cross-platform identity: challenges and what comes next
Keynote Speaker
November 18th, 14:45 - 15:15
Location as Signal: Turning Mobility Data into Marketing Gold
November 18th, 15:15 - 16:00
- Enhancing relevance and personalization with location data
- Geolocation data-driven cross-device attribution
- Real-time vs. historical location: which drives better outcomes?
- From places to patterns: what mobility data reveals about behavior
Conference Closing
November 18th, 16:00 - 16:00