Adrian Preda

Adrian Preda is the Vice President of Operations at Swappie, Europe’s leading destination for refurbished
iPhones. He leads Operations and Customer Service across multiple countries, driving efficiency, automation, and exceptional customer experiences. Adrian is committed to building scalable systems,
fostering high-performing teams, and ensuring sustainable growth within a strong workplace culture.

Previously, Adrian held key operational roles at THG and Amazon, where he launched advanced robotics
fulfillment centers in the UK, managed teams of up to 2,000 colleagues, and delivered multimillion-pound
savings through Lean Six Sigma and process improvement initiatives. At Amazon, he spearheaded
large-scale quality and cost improvement programs for Alexa Data Services, enhancing AI model training
and contributing to making Alexa smarter.

Beyond work, Adrian thrives on personal growth and challenges, including training for his first marathon. A passionate reader of strategy books and an avid sports enthusiast, he embraces pushing boundaries and building meaningful connections in every facet of life.