Ahmed Wagih

Ahmed Wagih is the General Manager of the Consumer Products Division at L’Oréal  Middle East based in Dubai. 

In his current role, Ahmed is responsible for managing the Group’s consumer brands  including L’Oréal Paris, Garnier, Maybelline New York and NYX Professional Makeup  across the GCC.  

Prior to this role, he was appointed as the General Manager of the Active Cosmetics  Division in Saudi Arabia in 2017, where he re-invigorated the relationship with the key  retailers and distributors and succeeded in positioning La Roche-Posay as one of the top 10 brands within the dermo-cosmetics market in KSA. Under his leadership, the division  achieved a high double-digit growth rate with a solid sustainable medical business model. 

Before Saudi Arabia, he took up the role of the General Manager of the Active Cosmetics  Division in Egypt in 2015, where successfully launched Vichy for the first time in the  market. He also navigated the division through the currency crisis in 2016, where the  Egyptian pound lost more than 70% of its value. In a span of 2 years, the division  achieved a high double-digit growth rate. 

Ahmed started his career in L’Oréal in 2013 as the country sales manager of the Active  Cosmetics Division in Kuwait. 

Before joining L’Oréal, his career spanned various marketing roles and business  consultancies for GlaxoSmithKline, ProLife, Associated British Foods and BazaarVoice  amongst others in Mexico, Saudi Arabia, United Kingdom, Kenya, Uganda and the United  States.  

Ahmed is born and raised in Alexandria, Egypt where he acquired a Bachelor’s degree in  Pharmacy. He also holds a Master’s degree of Business Administration with Merit from  Manchester Business School of the University of Manchester in the UK and a  concentration in Strategy & Marketing from the McCombs School of Business of the  University of Texas at Austin in the US.