Alberto Peña

I’m a proud dad of a little girl, learning to balance between work, meetings, homework and projects. Engineer by profession, passionate about technology, numbers and how to make it work in real life. leading at TikTok Retail & eCommerce verticals. Prior to join TikTok I worked in different agencies for 18 years, such as digital marketing, public relations, advertising and media, always from the digital side of the business, which leads me to have broad experience of focusing efforts and growing brands through digital performance specialties. I have some Effies in my history and knowledge of different categories, such as CPG, Automotive, Luxury, B2B, Finance, entertainment, Fast Food, retail, technology, among others with specialization in eCommerce and performance marketing