Burcu Dolunay

Burcu Dolunay is an Insights & Analytics director in Global Capability center within Strategy & Transformation function at Pepsico. She has 16 years of experience in predictive advertising and innovation research, having established systems across Africa, the Middle East, and South Asia.. Passionate about weaving meaningful stories from data, Burcu is brings a wealth of experience in driving media efficiency and unified measurement in a fragmented media landscape.