Charlene Charles

Charlene Charles is Dollar General’s head of operations, DG Media
Network.
She joined Dollar General in November of 2021 and brings more than 17
years of consumer-centric experience across brands, retailers and
vendors, from start-ups to mature organizations.
Throughout her career, Charlene has been responsible for leading teams
across multiple disciplines with experience in ad tech, sales, product,
marketing, consulting, commercialization, strategic planning, shopper marketing, PNL management,
measurement, reporting, insights, talent recruitment and people development.
Charlene most recently served as director of commercial operations at Roundel where she established
the commercialization discipline for Target’s retail media network. Prior to that role she held roles of
increasing responsibility with tech start-up Yieldbot before launching her own consulting practice.
Charlene’s career began with various roles over a ten-year period with CPGs, including General Mills and
Kraft Heinz.
She earned a bachelor’s degree from the University of Arkansas.