Cristiana Leal

With 20 years of experience in marketing, trade marketing, digital, strategic planning, and sales, she is an administrator with a postgraduate degree in Advertising and a specialization in Digital Marketing. Her career has focused on creating and transforming profitable businesses in both national and multinational companies such as Itaú-Unibanco, Hypermarcas, and GPA. She led the development of the Retail Media area for the Carrefour Group Brazil for the past 6 years, where she received the Innovation in Retail award from the IBEVAR 2022 Ranking for the Digital Signage project. She is currently working on Retail Media consultancy projects for regional retailers.