Eric Haggstrom

Eric Haggstrom comes to Advertiser Perceptions with a background in advertising, media and tech market research. He primarily works with clients in the CTV, Retail Media and Ad Tech spaces, and leads Advertiser Perceptions advertising spend forecasting projects and macroeconomic research. Prior to joining Advertiser Perceptions, Eric worked at research firm eMarketer as a senior forecasting analyst at Insider Intelligence, focusing on digital advertising, retail media, and streaming video, including CTV advertising, TV and streaming video trends. Eric has presented at industry conferences and appeared in consumer and industry trade publications.