Fabiana Manfredi

Fabiana Manfredi has over 24 years of experience in the advertising industry. In September 2024, she took on the role of CEO at Impulso, the media solutions company of the RD Saúde group, with the mission of solidifying the company’s position as the leading retail media player in the national wellness, beauty, and healthcare sectors.

A key part of the expansion strategy includes the Digital Out-of-Home (DOOH) solution, which is expected to reach 7,900 digital screens across 1,700 Raia and Drogasil pharmacies.

Before this challenge, Fabiana led business units at companies such as Mercado Ads, part of Mercado Livre, and X (formerly Twitter). She also worked in media roles at award-winning global agencies such as Omnicom, WPP, and Dentsu.

Fabiana was a finalist for the Caboré Award in 2022, currently serves as a board member of the IAB and MMA, and is a former board member of CENP.