Gaby Echeverri

For over a year and a half, I have been in charge of building the retail media team at Publicis media as Retail Media Director.

My team’s expertise: being able to implement, manage and report on all Eretail media platforms on the market for our clients. Both in self-service and managed service.

In charge of the relationship with our technological partners and their sellers agencies, my objective is to monitor the performance of our campaigns, test new eretail solutions and monitor retail media partnerships to serve our clients’ challenges. AdTech retail, measurement and retail media lover, I have been in the retail media sector since the beginning as Business director at Storetail then Industry lead at Criteo.