George Moroianu

George Moroianu is a Romanian entrepreneur and co-founder of Flip.ro, a platform that promotes sustainability through the refurbishment and resale of electronics, particularly smartphones. Established in 2019 alongside Alex Burghelia and Alin Luca, Flip.ro quickly gained traction, becoming a key player in Romania’s circular economy. The company allows users to buy and sell refurbished phones that are “as good as new,” offering warranties and competitive prices, with a mission to reduce electronic waste and promote smarter, more sustainable consumer habits.
Flip.ro has grown significantly, attracting investment from eMAG Ventures, which contributed over 8 million euros to help scale the business. The company expanded its operations internationally, entering the Bulgarian, Hungarian and Greek markets. By 2024, Flip.ro served over 400,000 clients, saved over 7,000 tons of CO2, and generated revenues exceeding 56 million euros. George Moroianu remains committed to innovating in the field, emphasizing the importance of sustainability and “right to repair” as key components of Flip’s business model.