Ibtissam Mourna

Ibtissam Mourna is the Digital Manager at Procter & Gamble, with more than 10 years of experience in media, working with some of the world’s leading international agencies. Over the course of her career, she has developed expertise in digital marketing strategies, media planning, and brand communications, driving impactful campaigns and digital transformations.

Ibtissam is also a seasoned conference speaker and facilitator, having contributed to multiple industry events across Africa and Europe. Her ability to share insights into the rapidly evolving digital landscape has made her a sought-after voice in these regions. In addition, she has been a university professor for the last four years, where she teaches digital marketing modules, blending real-world experience with academic knowledge to inspire and educate future professionals.

Her extensive expertise and dynamic speaking style bring unique perspectives on the intersection of media, technology, and marketing.