Jason Brown

As the CRO of Spectrum Reach, Jason has the privilege of leading a 1500+ sales organization that focuses on using data and technology to service over 20,000 local, regional and national clients across scaled TV and Digital products.

Previously, as the SVP of Advertising Sales for DIRECTV, DIRECTV Stream and AT&T U-verse, he managed both a national and local sales organization focused on addressable solutions across linear and digital inventory.

In his prior role, Jason was responsible for leading the addressable, political and local advertising for WarnerMedia Ad Sales. including all DIRECTV assets.

Before the integration with WarnerMedia, Jason was the Chief Revenue Officer at Xandr (AT&T’s Advertising and Analytics Organization) where he led the transformation of largely a legacy TV sales model to an audience first approach across addressable, digital, and programmatic inventory resulting in over a billion dollars of incremental growth.

Jason oversaw all revenue responsibilities, including total national and local sales revenue from the largest HH and device level addressable product in the industry. As is evident from each quarterly earnings report dating back to Q1 2013, revenue growth has significantly outpaced the marketplace under his leadership.

The first decade of Jason’s career was dedicated to launching and adopting emerging networks in the cable industry. During his tenure at companies like Turner Broadcasting, NBC Cable, and Discovery Networks. Jason successfully launched and scaled networks such as MSNBC, Discovery Health Channel and BBC America.

For the 10 years leading up to his various leadership positions in the AT&T portfolio, Jason has been creating marketplaces for networks in industries like Cinema and Digital Placed Based Media, which started with little to no revenue allocation.