Jerrold Son

Jerrold Son is Vice President, Ad Operations & Integrations for Xumo Advertising.  In this role, Jerrold oversees all aspects of the advertising tech stack for Xumo, a streaming platform joint venture between Comcast and Charter, including yield management, media buying, trafficking, account management, product innovation and strategy. He previously served as Executive Director, Ad Operations.

Prior to joining Xumo in 2020, Jerrold served as the Chief Revenue Officer at SuperMoney, the premier financial services comparison engine. With over two decades of experience in advertising technology and operations, he has also served as SVP of Digital Media at both ConsumerTrack and Fox Dealer and as SVP of Operations at Viant, VINDICO Group and Specific Media.

Jerrold is actively involved with industry organizations, participating in both the National Association for Multi-Ethnicity in Communications (NAMIC) and Comcast Advertising’s FreeWheel Council. Jerrold earned a Bachelor of Arts in International Relations from University of Wisconsin-Madison and a Master of Business Administration from USC Marshall School of Business. He also graduated from University of Virginia’s Darden School of Business’ NAMIC Executive Leadership Development Program. He resides in Brea, California with his family.