Juliana Giancoli Barreto

18-year experience in the advertising and media market, working for some of the largest Brazilian journalism and entertainment groups, such as Valor Econômico, Editora Abril and Rede Bahia (Rede Globo Affiliate), as well as technology and media multinationals (AdTechs), such as Mercado Livre – Mercado Ads, Rakuten Advertising, Kwai and now Pic Pay Ads.

Over ten years of experience in digital media commercial area, with strong knowledge in lower-end funnel projects focused on ROAS and CPA, awareness raising and branded content. Solid knowledge in retail media, working in advertising market training.

Business plan relationship, training, and preparation with the largest agency groups in the Brazilian market, and with key intermediary channels among clients and partners to generate business opportunities and boost revenue for both parties. Experience in multicultural environments, especially in Asian companies which operate in Brazil, and in the Latin American market. 

Responsible for expanding the advertising market through the relationship and education of advertising agencies on the Kwai platform – one of the largest short video networks in the world. Graduated in Advertising from FAAP, with an MBA in Business Management from FGV. Advanced level of English and Italian.