Justin Sparks

Justin Sparks is the VP of Business Development for the North America region – focused on new retailer and Ad/Mar tech partnerships for Threefold’s white-labeled, embedded services offering and retailer operations & planning platform, PlanApps.

He has spent the last 15 years building and scaling teams in the performance media space, and the last 10 in Retail Media on the agency and ad tech sides. He has built and managed Account, Sales, Strategy and Partnerships teams over the years focused on enterprise clients.

Before joining Threefold, he built & led the East Coast Commerce teams at Mediavest (now Spark) and was also a board member for Hooklogic and Criteo’s first US hire after their acquisition. Most recently he led the InMobi Americas Strategic Sales org prior to joining Threefold. He is based in New York and spends his free time with his family, traveling, watching the Premier League and cycling.