Lauren Chaplin

Lauren Chaplin is a leader in media. She has worked alongside top brand managers and creative executives, honing her negotiating and management skills while rising through the ranks. Lauren touts 18 years of experience on the agency side.  She constantly strives to build proactive, strong relationships with partners, leading to unique and effective solutions for her clients.

 

Lauren currently leads the investment practice for a beauty retailer, while leaning into initiatives around alternative currency. She continues to lead investment towards a more customized, cross-screen approach, including emerging data-driven opportunities, optimizations, measurement and data transfer. Lauren is a thought leader who continues to play an integral role in first-to-market executions for her clients, embracing a forward-looking approach in an evolving media marketplace.

Position: SVP, Media Investment

Company: Digitas North America