Maria Fernanda Raphaelli

With 18 years of experience in the advertising market and education from institutions such as Insper, FIA, and Mackenzie, their career has spanned various segments in major companies like Grupo Abril and Alpargatas, as well as over 10 years working in Big Techs, including Google and currently TikTok.

As the Industry Lead for Retail, Fashion, QSR, and Education at TikTok, they develop strategies to help these industries achieve their business objectives, driving results through the platform in an authentic and creative way.