Marta Piotrowska

12 years+ business, multi-functional experience in Marketing, Digital, eCommerce and IT roles. Experienced in managing mass scale business with broad geographical scope and multi-million $ budget within the FMCG sector & one of the biggest worldwide Marketplaces. Recognized as change agent, driving digital transformation for the P&G Baby Care category across Europe behind conceptualization and execution of data driven targeted digital communication model based on Programmatic and Content Management Platform. 6+ years’ experience in direct people management, leading recruitment for marketing function and digital capabilities development, successfully managed individuals in road to promotions and department changes. Constantly rated as top talent in each role. Generated breakthrough and robust results on each scope of impact, turning around Baby Care business in Poland, transforming Pampers’s business and communication model from a mass media to a personalized at scale leveraging data, technology, CRM, digital and eCommerce. A digital and innovation evangelist, strongly contributing for a digital and product innovation capability transformation.