Matt Barnes

Matt Barnes is Vice President of Programmatic Sales at Disney Advertising. In this role Barnes is responsible for driving all Advanced Advertising revenue and partnerships across Disney’s entertainment, news, sport, streaming and kids portfolio including ABC, ABC News, Disney+, Disney Channels Worldwide, ESPN, Freeform, FX Networks, Hulu and National Geographic Networks, as well as the Disney Digital Network, the Company’s online, mobile and social offerings.

In addition to his programmatic sales role, Barnes leads strategic audience based sales initiatives across the company. He and his team defines Disney’s programmatic strategy around live events and premium streaming video.

In 2019, Barnes was honored as part of TV Ad Week’s 40 Under 40 class. In addition, Barnes has been featured in various industry trades for his work in brining automation to Disney’s premium streaming video offering.

Prior to Disney, Barnes spent six years at various media agencies focused around roles in strategic planning and digital investment.
Barnes holds a B.A. in Communications and Minor in Business from University of Scranton.