Miikka Makio

Miikka Makio is the GM of North America at leading AR & AI beautytech company Revieve. Miikka has a few decades of experience in consumer-facing digital experiences – with a focus over the last 10 years in digital beauty experiences within the AR & AI world. At Revieve, he has been working with some of the leading brands and retailers such as CVS, JCPenney, Boots, AS Watson Group, Unilever, Kiko Milano, No7, and many more – helping them to curate digital brand experiences for various use cases with beautytech (such as virtual try-on, skin diagnostics, product finders, and GenAI -driven beauty experiences). He has also worked with various Retail Media teams, curating beautytech-driven Interactive Retail Media offerings & programs with retailers and deploying campaigns with beauty brands.