Nadeem Qureshi 

Nadeem Qureshi is the Head of Data at Brand Community Network GmbH (BCN), where he leads the strategy for First-Party Data monetization and data infrastructure. With extensive experience in AdTech, programmatic advertising, and privacy-first data practices, Nadeem focuses on developing innovative approaches to cookieless targeting, audience activation, and data-driven advertising. He has a deep understanding of identity resolution, data management, contextual targeting, and regulatory challenges shaping the future of digital marketing.

At BCN, his key objective is to maximize the value of first-party data in a rapidly evolving ecosystem.

Nadeem plays a key role in shaping the company’s data strategy, with a strong emphasis on privacy-conscious and data-driven advertising.

In addition to his role at BCN, Nadeem is actively shaping industry standards as the lead of the “User Identity” work stream in the Online-Vermarkterkreis (OVK).