Paula Guz

Paula Guz is the Director of Commercial & Growth at Zé Delivery/Ambev and previously served as the Head of Operations at Draftline Brazil, a content and creativity studio primarily focused on consumer behavior and needs revealed on social media. The initiative began with a pilot in Brazil and has since expanded to 15 other countries. She also participated in the project led by Ambev in producing live streams in partnership with artists from various musical genres. Before that, she dedicated nearly five years to AB InBev as Head of E-commerce Media, Marketing Integration Specialist, and E-commerce CRM Coordinator.