Paulo Alvarenga

Sales Director at Groovinads, a full funnel platform that allows clients to implement multiple personalized solutions according to their specific needs. With a post-graduation in behavioral economics and decision making, I have a deep understanding of consumer behavior and how to influence it through effective marketing strategies.

Previously, I was a Team Lead Manager at Taboola, where I managed and trained a high-performance sales team that achieved over 200% of their annual targets for two consecutive years. I was responsible for delivering workshops and trainings to agencies and clients, mapping Taboola’s products and market needs, and developing branded content via publisher partnerships. I have also won several awards and honors for my innovative and efficient ideas, such as the Criteo Global Hackathon Genius Edition (2017) and the Taboola Innovation Sprint Winner 2021.

I am passionate about delivering the best solutions for my clients, leveraging my expertise in display and video ads, programmatic and branded content, DCO, DOOH and retail media. I am also committed to fostering long-term partnerships and generating results that benefit both my company and my customers. I am always seeking to apply and learn from the latest trends and research in behavioral economics and neuroscience, as well as to live my personal values of innovation, excellence, and collaboration at work.