Paulo Sérgio Mariano

Graduated in Business Administration, Paulo Sérgio has worked in Retail for over 12 years. At GPA he worked in the Commercial and Purchasing areas; He is currently Retail Media, Data and Monetization Manager. An expert on the topic, Paulo is responsible for the Company’s Retail Media strategy, which allows brands to insert their advertisements within physical points of sale, on websites or applications, using a qualified database for hyper-personalized campaigns.