Rose McGovern

Rose McGovern is the Head of Programmatic and Digital Ad Sales for DIRECTV Advertising and is responsible for leading the organization’s digital go-to-market strategy, as well as programmatic and digital sales and account management across DIRECTV’s streaming offerings. Prior to that, she held leadership roles in ad operations, digital integrations, and inventory and yield management across all digital products and endpoints. Before DIRECTV Advertising, Rose led Digital Client Success, Ad Operations, and Programmatic Operations at WarnerMedia, where she was part of the team responsible for launching HBO MAX with Ads.