Roxana Nicolescu

A true marketer at heart, Roxana’s passion for marketing began in college, where she studied marketing strategies and public relations while also working as a junior market researcher for a large advertising agency in Bucharest. Over the years, Roxana has worked for several well-known brands in various industries, including aviation, media, and travel tech. Her expertise includes brand strategy development, product positioning, market research, and marketing communications. Roxana has also developed an impressive track record in building brand equity through effective brand management. Roxana currently serves as VP Brand Marketing & Social Media for Wego. Roxana began in this role in October 2017 in Wego’s Dubai office where she focused on developing Wego’s Brand Marketing department as well as played a significant role in expanding the brand footprint across the region. In 2020 the company launched its cashback rewards online platform, ShopCash, with Roxana leading its identity development and market launch. Prior to joining Wego, Roxana held senior marketing & corps comm roles with leading regional airlines and a radio network in the UAE.