Ryan Gould

Ryan Gould serves as Head of Digital Ad Sales for Warner Bros. Discovery, where he oversees the digital team and sets the strategic direction for the company’s suite of digital offerings, including Max, discovery+, WBD Stream and CNN digital. Additionally, Gould oversees the company’s advanced advertising, programmatic sales, and data strategy. Most recently, he served as senior vice president of sales and client partnerships for Warner Bros. Discovery, developing sales strategy and partnerships across the Warner Bros. Discovery portfolio of digital brands.

 

Prior to that, Gould oversaw a team of digital sellers focused on a solutions-led, consultative sales approach across CNN’s digital portfolio, which includes premium verticals, mobile products, branded content, and programmatic capabilities. Previously vice president of sales and client partnerships, Gould helped evolve CNN’s digital sales business and scale client opportunities alongside the brand’s growth.

 

Gould initially began at Bleacher Report as one of the first sales employees in 2008 and supported building that business from the ground up – from building out the team while shaping its revenue strategy, to helping the brand raise multiple rounds of funding. After Warner Bros. Discovery’s acquisition of Bleacher Report in 2012, Gould spent time onboarding the brand to Turner Sports, and later transitioned to support the news division of the company. Prior to joining Bleacher Report, Gould spent over four years at Burst Media, where he formed the foundation of his sales experience.

 

Gould is a graduate of the University of Massachusetts with a Bachelor of Science in Management, and Concentration in Advertising/Marketing. He currently resides in New York with his wife and two sons.

Position: Head of Digital Ad Sales