Seema Patel

With over 2 decades of experience in advertising and technology, Seema Patel is a seasoned media executive with extensive expertise in launching new businesses and supporting multi-platform solutions. She has been the driving force of many new, innovative product rollouts throughout her career and is one of the leading experts in addressable and advanced advertising. Seema has a proven track record in leading high-profile initiatives by bridging strategy with efficient execution to drive scale and revenue growth.

In her last role at TelevisaUnivision, Seema led an enterprise-wide organization responsible for developing proprietary data products that helped drive advanced advertising and support ViX, the world’s largest Spanish-language streaming content offering.

In her previous role at ViacomCBS, Seema served as the internal and external business lead to onboard new addressable inventory sources, broadening the company’s vast portfolio of data driven assets. During her tenure, ViacomCBS built the largest Addressable TV footprint in the country spanning across broadcast and cable in the areas of live linear, VOD & OTT platforms.

Seema was also a key stakeholder in the launch of DIRECTV’s Addressable Advertising platform, playing a critical role in the roll out of the first-to-market STB Addressable Advertising product. She created system solutions and business processes that were unique to the marketplace, which also became benchmarks for others in the industry to emulate. Her technology platform drove double digit, topline revenue growth for the business. She also spearheaded the launch of D2 Media Sales, which was the industry’s first live linear addressable platform for the political marketplace.

Seema is a co-founder of TechBae, a networking organization dedicated to advancing equality by creating meaningful connections and developing opportunities for women across all levels within the ad tech & media landscape. TechBae’s community is comprised of women from over 50+ organizations.