Tanguy Le Falher

After starting his career on the brand side at Unilever, Tanguy joins Publicis Group to launch and develop Publicis Commerce in France. In 2019, Tanguy co-creates and leads the working group dedicated to Retail Media within the Alliance Digitale (merger of the Mobile Marketing Association and IAB France). Tanguy joins the retail media technology CitrusAd in 2022 to help French retailers achieve their Retail Media goals. Part of the acceleration of new retail partners, the Unlimitail project was founded by Carrefour Group and Publicis Group in June 2023 and gives a new horizon on retail media to more than 25 retail partners of this first-of-a-kind retailers’ alliance. Tanguy Le Falher is currently the Head of Retail Partnerships at Unlimitail and the Chairman of Retail Media Commission at Alliance Digitale France.