Tayab Hasan

Tayab serves as the GM of Ads at Careem in the UAE, where he manages Careem’s advertising business. His role focuses on generating revenue through different ad formats within the Careem ecosystem, including in-app ads across services like rides, groceries, and food delivery. Tayab works closely with advertisers to create targeted campaigns aimed at reaching Careem’s diverse, global customer base whilst optimising user experience.

Before joining Careem, Tayab worked at Ocado Group in the UK and MAF Carrefour UAE where he was the architect of the retail media and monetisation business. Specialising in retail media and monetisation, he has worked with six retailers across the globe. Prior to this Tayab worked in venture capital and tech scale ups at Rocket Internet. Tayab earned a Master’s degree in Technology Entrepreneurship from University College London (UCL) and a Bachelor’s in Business Management from King’s College London (KCL).

Outside of work, Tayab considers London home when the weather is pleasant. His favorite Careem services are Careem Food and Groceries.