Viviana Manuli

With 15+ years of experience in the digital advertising industry, I am a seasoned executive who leads the ad operations and monetization strategy for Paramount’s streaming platforms in Latin America and globally.

My core competencies include programmatic and direct sales, revenue management, data integration and transformation, cross-functional team management, revenue project management, and change management. I have a proven track record of exceeding goals and expectations, working with global brands, media agencies, and publishers, and delivering high-impact solutions and results.

Currently, I am growing as the VP of Ad Operations & Monetization at Paramount, where I oversee the advertising revenue for digital products like Pluto TV, a leading free streaming service with millions of users. I am responsible for developing and executing the programmatic strategy and yield management, creating and transforming the revenue team, providing commercial support and training in digital business, defining the platform strategy, leading cross-team projects, and generating high-level reporting and insights.

My mission is to drive digital advertising growth and innovation at Paramount, leveraging my expertise in programmatic and data-driven solutions, and my passion for streaming and entertainment. I am always eager to learn new skills and technologies, collaborate with diverse and talented teams, and challenge myself to achieve excellence.