Wassim Abi Salloum

Wassim Abi Salloum is a seasoned Managing Director with over 18 years of expertise in advertising, digital marketing, and brand strategy across diverse regions, including the Middle East, Africa, and Oceania. Currently leading the Nissan United business at TBWARAAD in Dubai, Wassim has a proven track record of driving innovation through strategic marketing, cross-functional collaboration, and award-winning campaigns. Under his leadership, the team recently achieved significant recognition, securing the Grand Prix for Marketing Award, Retail Award, and Agency Award for Nissan Middle East among all Nissan campaigns globally. With an MBA and a technical foundation in computer science, Wassim is passionate about fostering creativity and delivering impactful, customer-centric solutions