Agenda

James Taylor is the Founder and CEO of Particular Audience, an AI-native retail media company trusted by leading global retailers. Founded in 2017, Particular Audience powers how products are ranked across search, recommendations, and sponsored placements—driving materially higher revenue, conversion, and relevance from retailer-owned digital shelves.

James is a recognised authority on retail media infrastructure and automated decisioning, focused on replacing manual, keyword-based ad systems with AI that maximises profit while protecting shopper trust.

Leading Retail Media transformation at Kleinanzeigen, Germany's largest Classified brand with over 40 million monthly users. Previously, I drove a similar transformation at Leboncoin, France as part of Adevinta group. Regular speaker at eTail and guest lecturer at Boston University and Imperial College London. Previously, led Digital Marketing & Product at Rakuten, Sony and TripAdvisor.

Laura is an experienced Senior E-Commerce Manager with over 8 years in the industry, currently working at OTTO, one of Germany's leading e-commerce platforms. Her focus lies in retail media and marketplace strategy, where she helps brands grow their visibility and performance in highly competitive online environments.
With a strong foundation in international business and corporate strategy, Laura has held impactful roles at both global corporations and fast-paced scale-ups. Her career spans the fashion, lifestyle, and sportswear industries, giving her a unique perspective on brand growth, consumer behavior, and omnichannel excellence.
Laura brings deep expertise in performance marketing, CRM, and digital commerce, along with hands-on experience in marketplace management and retail media solutions. Her professional journey combines strategic thinking with operational execution, always with a focus on innovation, customer experience, and measurable results.

With more than 10 years of experience, I have a proven track record in the advertising industry.
I lead strategic partnerships for TF1+ across EMEA agencies and Trading Desks, with a focus on media expertise and data-driven solutions.
My mission is to empower these partners to strengthen their digital leadership and creativity by leveraging our innovative advertising offerings.

Marta Wojciechowska is a Luxury Brand & Beauty Expert and marketing strategist with over 15 years of experience in the premium beauty industry. She currently advises premium and luxury brands on digital growth, commerce media strategy, and omnichannel consumer experience.Previously, Marta spent over a decade at Douglas, one of Europe’s leading beauty retailers, where she was responsible for business development and marketing strategy for over 900 brands across 10 European markets. Her work spanned premium and luxury segments, with a strong focus on performance, desirability, and innovation across all touchpoints.As the founder of her own consultancy, Marta continues to support brands in elevating their market presence, activating retail media, and building emotional connections with modern consumers. She is a frequent speaker at industry events and a trusted partner to both global and independent beauty and lifestyle brands.

Marta Wojciechowska is a Luxury Brand & Beauty Expert and marketing strategist with over 15 years of experience in the premium beauty industry. She currently advises premium and luxury brands on digital growth, commerce media strategy, and omnichannel consumer experience.Previously, Marta spent over a decade at Douglas, one of Europe’s leading beauty retailers, where she was responsible for business development and marketing strategy for over 900 brands across 10 European markets. Her work spanned premium and luxury segments, with a strong focus on performance, desirability, and innovation across all touchpoints.As the founder of her own consultancy, Marta continues to support brands in elevating their market presence, activating retail media, and building emotional connections with modern consumers. She is a frequent speaker at industry events and a trusted partner to both global and independent beauty and lifestyle brands.

David Wijland is Senior Director of Global Retail Media at HelloFresh, where he leads the company’s global retail media agenda across physical and digital channels in North America, Europe and ANZ. With more than 15 years of experience in digital advertising, commercial strategy and business development, he focuses on building scalable omnichannel solutions that help brands connect with consumers in high-intent moments. His work sits at the intersection of first-party data, strategic partnerships and innovation, driving customer engagement and sustainable, high-margin growth

Marta Wojciechowska is a Luxury Brand & Beauty Expert and marketing strategist with over 15 years of experience in the premium beauty industry. She currently advises premium and luxury brands on digital growth, commerce media strategy, and omnichannel consumer experience.Previously, Marta spent over a decade at Douglas, one of Europe’s leading beauty retailers, where she was responsible for business development and marketing strategy for over 900 brands across 10 European markets. Her work spanned premium and luxury segments, with a strong focus on performance, desirability, and innovation across all touchpoints.As the founder of her own consultancy, Marta continues to support brands in elevating their market presence, activating retail media, and building emotional connections with modern consumers. She is a frequent speaker at industry events and a trusted partner to both global and independent beauty and lifestyle brands.

Stephanie Bakkum is a brand strategist and marketing leader dedicated to building authentic and impactful brands. As Global Brand Strategy Lead at Ogilvy Barcelona, she leverages her expertise to shape brands on a global scale. After a decade shaping brands in New York City agencies, her expertise spans every strategic touchpoint – from brand and engagement to CRM, social, analytics, product and service design, and sustainability. Her diverse experience enables her to connect the dots across teams and consumer experiences, to ultimately develop and deliver integrated brand experiences.

Manant Maheshwari is a Retail Media and eCommerce leader with over 12 years of experience building digital, eCommerce, and media capabilities for global consumer brands. He currently leads Retail Media at Coty, where he works across strategy, governance, measurement, and activation to help scale retail media as a driver of growth. With deep experience at the intersection of brand, commerce, and data, he brings a pragmatic perspective on how organizations can navigate the evolving retail and commerce media landscape in an increasingly omnichannel world. Outside of work, he is passionate about music and enjoys exploring sounds and artists from across genres and cultures.

Fabrice Guez is the co-founder of DOOHYOULIKE, the leading proximity DOOH indoor network in France, present in the heart of urban living spaces with more than 4,500 screens across 300 cities (grocery retail, fitness, hospitality, culture, campuses, coliving spaces and bars).
After starting his career in technology and financial markets, he moved into entrepreneurship by founding AdExperience, a company specialized in mobile media buying and drive-to-store strategies.
In 2018, he co-founded DOOHYOULIKE with the ambition to create a digital media platform combining advertising and service content, which today reaches 65 million qualified contacts every week.