Saadeddine Nahas

Saadeddine Nahas is a seasoned digital media and advertising leader, currently serving as Head of Product and Partnerships at Dentsu MENA. With over 15 years of experience across the MENA region, Saadeddine has built a proven track record in crafting and executing digital media transformations. Before joining Dentsu, he held senior roles at Initiative and at e& where he drove tech- and data‑driven strategies for enhanced business outcomes

In his current role, he leads the development and rollout of innovative digital and data-centric product stacks across Dentsu’s media brands. His remit includes designing scalable, customizable media solutions that boost competitiveness and drive measurable improvements in marketing performance