Media, Advertising, Networking
NXT Media Days Mexico is a dynamic new format focusing on the pivotal areas of the evolving media and advertising ecosystem. It’s your essential gateway to the future of media, offering the perfect opportunity to learn, connect with leaders from Operators, OTT, Brands & Agencies, and explore new business partnerships that will shape the next generation of content and advertising.
Speakers 2025
Emilio Aliaga
VP - TV Azteca Digital
Rodolfo Ramírez
Director General de Deportes
Nancy Hernández Vargas
Subdirectora de Broadcast y OTT - Dish México
Diego Rivera
Director Senior de Contenido
Joanna Musi
Directora General Digital
Mariamar Miranda Estrada
Vice President Content Strategy and Programming
Jhonathan Olivares
Country Manager Mexico
Andrea Perez Garcia-Escudero
EVP Latam
Gabriela Gutiérrez Velarde
Directora Ad Sales & Partnerships - The Walt Disney Company México
Liliana Castillo
Associate VP- Head of Global Media Distribution - NBA Latin America
Key topics
The future of content distribution: innovation and new opportunities
Initial evaluations and key insights for the FAST business
The new quality of TV and streaming experience
From ad tiers to FAST: the rise of ad-supported OTT
Content is King, ad experience is Queen
Real-time targeting and programmatic bidding in live events
Key Participating Companies
Sponsors 2025
gold
silver
bronze
Media Partners 2024
Why attend our event?
Our Latest News
Claro Brazil is the new Pay TV leader in Latin America
In 2024, Claro Brazil strategically enhanced its Claro tv+ platform, by integrating new streaming services. In August, Claro included Apple TV+ in all Claro tv+ plans at no additional cost. Subsequently, in December, Claro partnered with Crunchyroll, the leading anime streaming service, offering it as an add-on for R$14.99 per month to attract the growing anime fanbase in Brazil.These strategic partnerships position Claro tv+ as a comprehensive entertainment hub in the competitive Brazilian Pay TV market. Meanwhile, among major regional operators, Sky Mexico launched Sky+, its own OTT Pay TV service, in October 2023, accelerating the company’s entry into the streaming market. Later in 2024, Televisa acquired the remaining shares of Sky Mexico and announced a restructuring of its TV businesses.
Football at the heart of Latam's OTT strategies drives up rights prices
In most Latam countries, local football is the most valuable audiovisual content. In 2024, nearly $1.2 billion was paid for broadcasting licenses. Nothing is more expensive in the industry, but is it really profitable? While the price of football rights tends to rise, the number of premium subscribers has stagnated. And while several leagues are in crisis, Brazil and, to some extent, Mexico are promoting the fragmentation of rights sales: by club and, more importantly, by type of distribution: free TV, pay TV, and streaming. With limited licenses, they are collecting more money and promoting new monetization models, including those based on advertising. This multi-window system has allowed some OTT platforms to emerge as new prominent players, using football as a new element of differentiation. Amazon Prime Video is already a major player and will be the third biggest investor in rights by 2025.
Venue
Address
The Paragon Hotel - Juan Salvador Agraz 97, Santa Fe, 05300, Ciudad de México, México
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🚀 Excited to share that I’ll be attending NXT Media Days Mexico on October 1, 2025, in Mexico City!
This premier event unites Nextv Series Mexico and CTV Ad Days Mexico bringing together industry leaders to explore the latest trends in media and CTV advertising. Looking forward to insightful discussions, networking, and shaping the future of the industry!
📍 Mexico City
➡️ https://conferences.dataxis.com/nxt-media-days-mexico/
#NXTMediaDays #OTT #CTVAdvertising #AdTech
