Agenda
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NXT Media Days Mexico
October 1st
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Commerce Media Days Mexico
October 1st
| 9:00 AM |
Registration |
| 9:30 AM |
The future of content distribution: innovation and new opportunities |
| 10:10 AM |
De Ad Tiers a FAST: el auge de los OTT con soporte publicitario |
| 10:50 AM |
Growth strategies with local production: boosting OTT and FAST businesses |
| 11:30 AM |
Coffee Break & Networking |
| 12:00 PM |
Initial evaluations and key insights for the FAST business |
| 12:40 PM |
The most successful strategies of new TV and OTT apps |
| 1:20 PM |
The new quality of TV and streaming experience |
| 2:00 PM |
Lunch & Networking |
| 3:00 PM |
El roundup de los grandes compradores de publicidad de Mexico |
| 3:45 PM |
El contenido es el rey y la experiencia publicitaria es la reina |
| 4:30 PM |
Coffee Break & Networking |
| 5:00 PM |
Publicidad Addressable en CTV: De la Segmentación Masiva a la Precisión Data-Driven |
| 5:40 PM |
Innovation, monetization, and new frontiers in sports streaming |
| 6:20 PM |
Closing Ceremony |
| 9:30 AM |
Registration |
| 9:45 AM |
The rise of digital transit, travel and hospitality media |
| 10:30 AM |
In-store retail media: the ultimate touchpoint |
| 11:10 AM |
Keynote Speaking |
| 11:30 AM |
Coffee Break & Networking |
| 12:00 PM |
The convergence of social commerce and retail media |
| 12:40 PM |
The role of programmatic in commerce media |
| 1:20 PM |
The best of two worlds: CTV meets retail media |
| 2;00 PM |
Lunch & Networking |
| 3:00 PM |
Boosting omnichannel reach with DOOH |
| 3:45 PM |
Cross-network collaboration: opportunities and challenges |
| 4:30 PM |
Coffee Break & Networking |
| 5:00 PM |
Trends to watch in commerce media |
| 5:40 PM |
The ad buyers’ perspective |
| 6:20 PM |
Closing Ceremony |
Registration
October 1st, 9:00 AM - 9.30 AM
The future of content distribution: innovation and new opportunities
October 1st, 9:30 AM - 10.10 AM
- Artificial intelligence and the future of personalization
- Pay TV, OTT, and FAST: strategies to maximize the value of each business model
- Integration of OTTs and new digital distributors
Responsable de Alianzas de Contenido con Empresas de Medios y Deportes, SPLA, YouTube Content Partnerships
De Ad Tiers a FAST: el auge de los OTT con soporte publicitario
October 1st, 10:10 AM - 10.50 AM
- La tienda física como hub inteligente: del ecommerce a la experiencia omnicanal
- Publicidad contextual en pantallas digitales, potenciada por IA y datos en tiempo real
- Integración de apps móviles y algoritmos de recomendación de compra
- Góndolas inteligentes con IA, conexión a inventarios en tiempo real y ajuste dinámico de precios
Growth strategies with local production: boosting OTT and FAST businesses
October 1st, 10:50 AM - 11.30 AM
- Local content as the key to successful programming
- How live formats are transforming the industry
- Partnerships between platforms and local producers
- Premium content
Coffee Break & Networking
October 1st, 11:30 AM - 12.00 PM
Initial evaluations and key insights for the FAST business
October 1st, 12:00 PM - 12.40 PM
- Monetization models on FAST platforms
- Challenges and strategies for FAST channels to grow and become profitable in a
highly competitive and diverse market - Balancing free content and effective monetization through advertising without
sacrificing user experience quality
Personalization and segmentation: leveraging data to deliver more relevant and
personalized ads
The most successful strategies of new TV and OTT apps
October 1st, 12:40 PM - 1.20 PM
- The race to adapt to tvOS and mobile devices
- New pay TV models on Android
- Performance, personalization, loyalty, and reliability
The new quality of TV and streaming experience
October 1st, 1:20 PM - 2.00 PM
- The evolution of screen quality and their adoption by users: 4k, 8k, and HDR
technologies - The role of advanced analytics and artificial intelligence in enhancing user
experience quality - Intelligent CDN and cloud infrastructures to optimize streaming performance
Lunch & Networking
October 1st, 2:00 PM - 3.00 PM
El roundup de los grandes compradores de publicidad de Mexico
October 1st, 3:00 PM - 3.45 PM
- ¿Están las marcas planificando los presupuestos de CTV y lineales juntos?
- KPIs para encontrar las audiencias adecuadas y monitorear el impacto
- Evaluación de alcance y análisis de deduplicación
- El aumento de la productividad basada en el rendimiento, creativos personalizados en CTV
El contenido es el rey y la experiencia publicitaria es la reina
October 1st, 3:45 PM - 4.30 PM
- Aumentar la atención y la eficiencia con publicidad contextual
- El desafío constante de la gestión de frecuencia
- Carga publicitaria: priorizando la calidad sobre la cantidad
- Optimización de campañas impulsada por IA
Coffee Break & Networking
October 1st, 4:30 PM - 5.00 PM
Publicidad Addressable en CTV: De la Segmentación Masiva a la Precisión Data-Driven
October 1st, 5:00 PM - 5.40 PM
- Transformación del modelo tradicional hacia un entorno 100% addressable
- Targeting de Audiencias: Más Precisión con Data y AI
- ¿Cómo integrar el inventario de canales FAST dentro de un plan de medios addressable?
- Implementación de tecnologías de clean rooms y soluciones para el cumplimiento normativo
Innovation, monetization, and new frontiers in sports streaming
October 1st, 5:40 PM - 6.20 PM
- Monetization and new platforms: from FAST to SVOD, the path to the future
- Live streaming and beyond: VOD, highlights, and the power of social networks
- Future challenges: TV rights, piracy, and new ways of storytelling
Closing Ceremony
October 1st, 6:20 PM - 6.30 PM
Registration
October 1st, 9:30 AM - 9.45 AM
The rise of digital transit, travel and hospitality media
October 1st, 9:45 AM - 10.30 AM
- Connecting brands with engaged audiences on the move
- Loyalty programs, first-party data and deep personalization
- Upper & lower funnel impact measurement
In-store retail media: the ultimate touchpoint
October 1st, 10:30 AM - 11.10 AM
- The physical store as a smart hub: from ecommerce to the omnichannel experience
- Contextual advertising on digital screens, powered by AI and real-time data
- Integration of mobile media channels and purchase recommendation algorithms
- AI-powered Smart shelves, real-time inventory connection, and dynamic price adjustment
Coffee Break & Networking
October 1st, 11:30 AM - 12.00 PM
The convergence of social commerce and retail media
October 1st, 12:00 PM - 12.40 PM
- Intersection of shoppable social content with RMNs
- Balancing the strength of retailer data with social app experience
- Challenges around incrementality and unified measurement
The role of programmatic in commerce media
October 1st, 12:40 PM - 1.20 PM
- Automation of RMN inventory buying
- Real-time bidding (RTB) and private marketplaces
- Programmatic-driven in-cart additions, new purchases and repeat business
The best of two worlds: CTV meets retail media
Lunch & Networking
October 1st, 2;00 PM - 1.00 AM
Boosting omnichannel reach with DOOH
October 1st, 3:00 PM - 3.45 PM
- DOOH tactics for the early stages of the customer journey
- Contextual ads: mobile data, geofencing and real-time analytics
- Retargeting DOOH viewers with retail media ads
Cross-network collaboration: opportunities and challenges
October 1st, 3:45 PM - 4.30 PM
- The path to dynamic cross-commerce media ad campaigns
- Unlocking the potential of first-party data partnerships
- Overcoming technical and competitive barriers
Coffee Break & Networking
October 1st, 4:30 PM - 5.00 PM
Trends to watch in commerce media
October 1st, 5:00 PM - 5.40 PM
- Offsite reach: beyond owned platforms
- Standardization: the antidote to fragmentation?
- Innovation: new ad formats, AI integration and immersive user experiences
The ad buyers’ perspective
October 1st, 5:40 PM - 6.20 PM
- Brands shifting national ad budgets into commerce media
- Dealing with retailer fragmentation
- Best practices to improve return optimization
Closing Ceremony
October 1st, 6:20 PM - 6.30 PM