NXT Media Days Mexico
October 1st
Commerce Media Days Mexico
October 1st
9:00 AM |
Registration |
9:30 AM |
The future of content distribution: innovation and new opportunities |
10:10 AM |
From ad tiers to FAST: the rise of ad-supported OTT |
10:50 AM |
Growth strategies with local production: boosting OTT and FAST businesses |
11:30 AM |
Coffee Break & Networking |
12:00 PM |
Initial evaluations and key insights for the FAST business |
12:45 PM |
The new quality of TV and streaming experience |
1.30 PM |
Redefining the Screen: Key insights into the new architecture of audiovisual consumption |
2:00 PM |
Lunch & Networking |
3:00 PM |
The big mexican ad buyers roundup |
3:45 PM |
Content is King, Ad Experience is Queen |
4:30 PM |
Coffee Break & Networking |
5:00 PM |
Addressable Advertising in CTV: From Mass Segmentation to Data-Driven Precision |
5:40 PM |
Innovation, monetization, and new frontiers in sports streaming |
6:20 PM |
Closing Ceremony |
9:30 AM |
Registration |
9:45 AM |
The rise of retail media in the travel, mobility and hospitality market |
10:30 AM |
In-store retail media: the ultimate touchpoint |
11:10 AM |
Keynote Speaking - DEEP DATA VS BIG DATA: When Data Understands and Anticipates People’s Needs – The New Predictive Marketing |
11:30 AM |
Coffee Break & Networking |
12:00 PM |
The convergence of social commerce and retail media |
12:40 PM |
The best of two worlds: CTV meets retail media |
1:20 PM |
The role of programmatic in commerce media |
2;00 PM |
Lunch & Networking - Sponsored by PRODOOH |
3:00 PM |
Boosting omnichannel reach with DOOH |
3:45 PM |
Cross-network collaboration: opportunities and challenges |
4:30 PM |
Coffee Break & Networking |
5:00 PM |
Trends to watch in commerce media |
5:40 PM |
The ad buyers’ perspective |
6:20 PM |
Closing Ceremony |
Registration
October 1st, 9:00 AM - 9.30 AM
The future of content distribution: innovation and new opportunities
October 1st, 9:30 AM - 10.10 AM
Responsable de Alianzas de Contenido con Empresas de Medios y Deportes, SPLA, YouTube Content Partnerships
From ad tiers to FAST: the rise of ad-supported OTT
October 1st, 10:10 AM - 10.50 AM
Growth strategies with local production: boosting OTT and FAST businesses
October 1st, 10:50 AM - 11.30 AM
Coffee Break & Networking
October 1st, 11:30 AM - 12.00 PM
Initial evaluations and key insights for the FAST business
October 1st, 12:00 PM - 12.45 PM
The new quality of TV and streaming experience
October 1st, 12:45 PM - 1.30 PM
Redefining the Screen: Key insights into the new architecture of audiovisual consumption
October 1st, 1.30 PM - 2.00 PM
The media landscape is shifting at an unprecedented pace. Relevance is no longer defined solely by content, but also by context, access, format, and the technology that enables it.
Juan Pablo Robert, Head of YouTube for Spanish-speaking Latin America, will share a strategic perspective on how the convergence of traditional media and digital platforms is transforming behaviors, expectations, and business models around video. A deep dive into the structural changes shaping the future of streaming, distribution, and content monetization in Latin America.
Lunch & Networking
October 1st, 2:00 PM - 3.00 PM
The big mexican ad buyers roundup
October 1st, 3:00 PM - 3.45 PM
Content is King, Ad Experience is Queen
October 1st, 3:45 PM - 4.30 PM
Coffee Break & Networking
October 1st, 4:30 PM - 5.00 PM
Addressable Advertising in CTV: From Mass Segmentation to Data-Driven Precision
October 1st, 5:00 PM - 5.40 PM
Innovation, monetization, and new frontiers in sports streaming
October 1st, 5:40 PM - 6.20 PM
Closing Ceremony
October 1st, 6:20 PM - 6.30 PM
Registration
October 1st, 9:30 AM - 9.45 AM
The rise of retail media in the travel, mobility and hospitality market
October 1st, 9:45 AM - 10.30 AM
In-store retail media: the ultimate touchpoint
October 1st, 10:30 AM - 11.10 AM
Keynote Speaking - DEEP DATA VS BIG DATA: When Data Understands and Anticipates People’s Needs – The New Predictive Marketing
October 1st, 11:10 AM - 11.30 AM
A talk on how Deep Data is transforming the way brands connect with people: moving from advertising noise to meaningful conversations, where data doesn’t invade but understands, enabling us to anticipate needs and evolve from precision to prediction.
Coffee Break & Networking
October 1st, 11:30 AM - 12.00 PM
The convergence of social commerce and retail media
October 1st, 12:00 PM - 12.40 PM
The best of two worlds: CTV meets retail media
October 1st, 12:40 PM - 1.20 PM
The role of programmatic in commerce media
October 1st, 1:20 PM - 2.00 PM
Lunch & Networking - Sponsored by PRODOOH
October 1st, 2;00 PM - 1.00 AM
Boosting omnichannel reach with DOOH
October 1st, 3:00 PM - 3.45 PM
Cross-network collaboration: opportunities and challenges
October 1st, 3:45 PM - 4.30 PM
Coffee Break & Networking
October 1st, 4:30 PM - 5.00 PM
Trends to watch in commerce media
October 1st, 5:00 PM - 5.40 PM
The ad buyers’ perspective
October 1st, 5:40 PM - 6.20 PM
Closing Ceremony
October 1st, 6:20 PM - 6.30 PM