Patricia Macedo

+ 25 years of experience in Marketing across multiple markets, serving as CMO and Head of Business in companies such as Diageo, Bunge Foods, Reckitt Benckiser, Sanofi, and Kimberly Clark. Expertise in Marketing across various sectors: consumer goods (FMCG), pharmaceuticals (RX & OTC), retail, and services. Management of different market segments and consumer journeys, including food & beverages, cleaning products, baby care, and health. Bachelor’s degree in Communication & Marketing from ESPM, currently pursuing an MBA in Behavioral Economics at FGV, and training in Corporate Governance from IBGC. Member of the Board of Directors of the NGO ‘Vocação.’ Founder of UnlockX Marketing & Branding Consultancy.

* SPECIALTIES
Management of seasonal brands, strategic planning, communication, change management and M&A, innovation projects, CX & Agile, people development, and leadership of cross-functional teams.