Agenda
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Day 1
September 1, 2026
| 08:30 |
Welcoming Coffee + Registration |
| 09:30 |
Opening Speech |
| 09:45 |
Android Automotive explained to mobile app publishers |
| 10:25 |
Coffee Break & Networking |
| 10:55 |
OEM, Tier-1/2/3 & Embedded App Ecosystem |
| 11:35 |
Reinventing Projection: The Next Era of CarPlay & Android Auto |
| 12:10 |
Lunch & Networking |
| 13:10 |
Car communications & connectivity services |
| 13:50 |
Car as a Media |
| 14:30 |
Data, Driving & In-Car Audience: Turning Vehicle Signals into Media Intelligence |
| 15:10 |
Coffee Break & Networking |
| 15:40 |
Car as a Service |
| 16:20 |
Navigation In-Car Apps: Reinventing Maps, Routing & Mobility |
| 17:00 |
Not only cars : In-Trucks Apps, the Next Frontier for Connected Logistics |
| 17:40 |
In-Car Apps for Commercial Mobility |
| 18:20 |
Closing Speech |
Welcoming Coffee + Registration
September 1, 2026, 8.30 AM - 9.30 AM
Opening Speech
September 1, 2026, 9.30 AM - 9.45 AM
Android Automotive explained to mobile app publishers
September 1, 2026, 9.45 AM - 10.25 AM
- Android Automotive vs Android Auto, with or without GAS ?
- Gemini for Android Automotive
- Is your existing mobile app Ready, or has to be Optimized or Differentiated?
- New categories : games & video while parked, video with sound, weather.
Coffee Break & Networking
September 1, 2026, 10.25 AM - 10.55 AM
OEM, Tier-1/2/3 & Embedded App Ecosystem
September 1, 2026, 10.55 AM - 11.35 AM
- OEM Strategies for Managing the New In-Car App Landscape
- The Invisible Layer: Tier-1/2/3 SDKs and Middleware
- Business Models for Embedded In-Car Apps
- Front-Seat vs Rear-Seat: Two Different App Economies
Reinventing Projection: The Next Era of CarPlay & Android Auto
September 1, 2026, 11.35 AM - 12.15 PM
- What future for OEM : CarPlay/Android Auto projection disguised as an app, parallel in-car systems – or a full removal strategy like Tesla and GM?
- Video with new CarPlay/Android Auto. Will OEM deploy AirPlay/GoogleCast?
- What improvements with Carplay Ultra and what future ?
- Adapting Existing mobile Apps for in-car projection: Real-World Lessons
Lunch & Networking
September 1, 2026, 12.10 PM - 1.10 PM
Car communications & connectivity services
September 1, 2026, 1.10 PM - 1.50 PM
- Connectivity as Part of the OS Strategy : role 4G/5G and satellite, eSIMs
- The Car as a Hotspot: Opportunity, Cannibalisation, or Consumer Confusion?
- Business Messaging & Communications in Cars
- Multi-User Profiles, Passenger Mode & Family Connectivity
Car as a Media
September 1, 2026, 1.50 PM - 2.30 PM
- Audio, Video and What Comes Next?
- Video Advertising opportunities
- Advertising versus subscription models
- In-Car audio advertising : how to capture its full potential ?
Data, Driving & In-Car Audience: Turning Vehicle Signals into Media Intelligence
September 1, 2026, 2.30 PM - 3.10 PM
- How driving context (speed, route, dwell time) transforms media analytics
- Privacy-safe data enablement: what OEMs and app owners can and cannot access
- Using mobility signals to qualify audiences and optimise ad relevance
- The emerging ecosystem of in-car data providers and adtech enablers
Coffee Break & Networking
September 1, 2026, 3.10 PM - 3.40 PM
Car as a Service
September 1, 2026, 3.40 PM - 4.20 PM
- When value comes from service, not screen time
- From Infotainment to in-car Commerce: The Next Strategic Layer
- Beyond Driving: The New Role of Apps and Services Around the Car : vehicle protection, maintenance, insurance, repair
Navigation In-Car Apps: Reinventing Maps, Routing & Mobility
September 1, 2026, 4.20 PM - 5.00 PM
- From smartphone mirroring to native navigation
- New players & new stacks
- Verticalisation & new use cases
Not only cars : In-Trucks Apps, the Next Frontier for Connected Logistics
September 1, 2026, 5.00 PM - 5.40 PM
- Truck-specific navigation & routing
- Driver compliance & tachograph integration
- Fleet telematics and maintenance data
- Dispatch workflows & driver communication
- Digital freight documentation (e-CMR, POD)
In-Car Apps for Commercial Mobility
September 1, 2026, 5.40 PM - 6.20 PM
- Taxis & Ride-Hailing
- Delivery Services
- Car Rentals, Car Sharing
- Enterprise fleets
Closing Speech
September 1, 2026, 6.20 PM - 6.25 PM